Below is a summary of notable events in search today, as reported by various sources, including Search Engine Land.
From Search Engine Land:
Allstate: offline call data improved SEM performance and the customer experience (Oct 3, 2016 by Greg Sterling)
The company improved the quality of calls generated and reduced customer acquisition costs.
3 mysterious and scary ways AdWords budget creep can happen to you (Oct 3, 2016 by Pauline Jakober)
Are you noticing an unexplained increase in ad spend? Columnist Pauline Jakober discusses potential causes and solutions within AdWords.
How mobile has changed the way we search, based on 10+ years of eye-tracking studies (Oct 3, 2016 by Kristi Kellogg)
Contributor Kristi Kellogg summarizes a session from SMX East where Chris Pinkerton from Mediative discusses how mobile usage has altered how people view Google SERPs.
Google opens the AMP fire hose (Oct 3, 2016 by Barb Palser)
Barb Palser highlights how the widespread availability of AMP content in mobile search reveals a previously hidden array of AMP content.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Authority & link building with real-time Penguin
- The myth of the duplicate content penalty
- Yext facilitates customer visits to stores with ‘Ride with Uber’ integration
- Prepping SEO for 2017: focusing on ROI
- Measuring Account-Based Marketing effectively
- Enhancing PPC lead generation performance using call tracking
- Facebook’s Marketplace adds a mobile home tab
- Insights on recent Quality Score changes
- Facebook’s Marketplace is unavailable to brands and Page owners
- Review of 2016 trends and predictions for the future in Martech
- What brands should know about Facebook’s new watch time metrics
- Demandbase introduces AI-powered DemandGraph for targeted account listings
- Addressing social media myths
- MarTech Today: Updates on Gmail’s support for responsive design and PullString’s platform
- A CMO’s perspective: How The Palace’s email marketing engages Detroit Pistons fans
- Clinton triumphs in Grubhub’s presidential "debate," as diners vote using discount codes
- Insights on the Adobe-Microsoft partnership, reminiscent of ‘Jerry Maguire’
Search News From Around The Web:
Industry
- Looking Back on SMX East 2016, Overit
Link Building
- Google suggests directories may not be effective for building links, Search Engine Roundtable
Local & Maps
- Summary of recent Local Pack tests, Mike Blumenthal
- Google highlights pins in Local 3-Pack for higher relevancy
- Google displays related category carousels for local brand queries
SEM / Paid Search
- Academy for Ads: mobile training for Google’s ad products
- Cross-device retargeting strategies in a world beyond cookies
- Google experiments with grey icons in AdWords mobile ads
- Utilizing Excel for UTM term tagging
- Leveraging Google Analytics to enhance AdWords campaigns
SEO
- Penguin 4.0 recovery case studies by Marie Haynes Consulting
- Future SEO lessons from Rand Fishkin and Sarah Bird
- 12% reported ranking improvements post-Google Penguin 4.0, Search Engine Roundtable
- Comparing SEOs’ ability to predict page rankings to a coin flip
- Strategies for reclaiming links to deleted pages
- Understanding Google’s history from an SEO consultant’s perspective
- The importance of authority in SEO
