SearchCap: New ‘Veteran-Led’ Attribute for GMB, Smartphone Shopping Survey, SEO Enthusiasts & More

Below is a summary of recent developments in the search industry, as covered by Search Engine Land and other sources.

From Search Engine Land:

1. Don’t take it from us. Here’s what SMX attendees say!
   Attending a conference is an investment. You expect sessions, keynotes, and clinics that provide tactical insights to enhance your marketing efforts. Search Marketing Expo – SMX East offers a comprehensive, two-day exploration of search marketing, featuring actionable tactics from top SEO and SEM experts. (August 28, 2018 by Search Engine Land)

2. This SEO nerd says it’s OK to ask for links
   Andrew Dennis highlights tweets from Google public Search Liaison Danny Sullivan to help SEOs gain clarity on acceptable link-building practices. (August 28, 2018 by Andrew Dennis)

3. Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches
   Over 90 percent of survey respondents indicated they are likely to click on the first set of results. (August 28, 2018 by Greg Sterling)

4. Google adds new ‘veteran-led’ attribute to Google My Business profile
   This new attribute follows the introduction of the ‘women-led’ attribute in March. (August 27, 2018 by Greg Sterling)

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

1. How to find good writers and other content marketing struggles
   Jessica Foster discusses the importance of hiring skilled copywriters to boost site traffic and sales. (August 28, 2018 by Jessica Foster)

2. Jumpshot releases some Amazon purchasing data and other digital consumer insights to marketers
   The digital intelligence firm shares insights obtained from a panel of over 100 million devices worldwide. (August 28, 2018 by Barry Levine)

3. Case study: The tale of two internal link tweaks
   Dave Davies presents a case study demonstrating the impact of strategic internal link building on rankings and traffic. (August 28, 2018 by Dave Davies)

4. Why websites should be using HSTS to improve security and SEO
   John Lincoln explains the benefits of implementing HSTS for enhanced security, faster load times, and improved SEO. (August 28, 2018 by John Lincoln)

5. Tobii adds eye-tracking for 360-degree videos
   Following the introduction of VR eye-tracking, Tobii now offers marketers the ability to map gaze-trails in significant virtual environments. (August 28, 2018 by Barry Levine)

6. Facebook tests new way to connect more users on the platform
   The ‘Things in common’ label aims to show users what they share with people they aren’t yet connected to. (August 28, 2018 by Amy Gesenhues)

7. Are brands approaching a crisis in authenticity?
   Scott Brinker of MarTech Conference warns of a potential authenticity crisis among brands. (August 28, 2018 by Barry Levine)

8. Planning and creating the perfect landing page
   A guide for marketers on creating and optimizing landing pages to enhance digital marketing strategies. (August 28, 2018 by Digital Marketing Depot)

9. Podcasting continues its meteoric rise, creating more opportunities for marketers
   Though challenges persist, the podcasting industry offers significant opportunities for advertisers to engage with attentive audiences. (August 28, 2018 by Robin Kurzer)

Search News From Around The Web:

• Google’s Featured Snippet Videos Now Overlay in Search Results
• 15 Site Architecture Tips for Performance SEO: Master Guide
• Adam Singer’s retirement after 2,374 days at Google
• A closer look at Faceted Navigation and SEO
• Google launches a jobs search tool for veterans
• Mapping SEO Keyword Research to the B2B Buyer Journey
• Discussion on the appropriateness of using website cloaking
• White House considers regulating Google searches
• Navigating Filters in Google Ads’ new user interface

This update covers recent trends and insights in search and digital marketing to help you stay informed and ahead in the industry.