Summary of Recent Search News and Internet Marketing Updates
Highlights from Search Engine Land:
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New Version of Google Earth: Google has introduced a new version of Google Earth with guided tours, 3D images, and an “I’m feeling lucky” feature. Initially available on Chrome and Android, it will soon be accessible on iOS and other browsers.
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Google Maps Timeline on iOS: Available since 2015 on Android and desktop, Google Maps Timeline is now accessible on iOS, along with a minor update to Google’s main iOS search app.
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Guided Purchasing Insights: In a follow-up analysis, columnist Dave Davies delves into a Google patent related to guided purchasing, highlighting how smartphone behaviors and user data can shape purchasing decisions.
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Google Posts in Knowledge Panels: Updates to Google’s Knowledge Panels now feature posts from NBA, NHL, and MLB teams, providing a comprehensive lineup of content from sports teams across the US and Canada.
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Esther Afua Ocloo Google Doodle: Google honored Esther Afua Ocloo, the co-founder and chairman of Women’s World Banking, with a doodle. Ocloo was instrumental in supporting women’s entrepreneurship in Ghana and beyond.
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Merchandising’s Impact on SEO: Stephanie LeVonne discusses how a company’s merchandising strategy can influence SEO performance and the importance of collaboration between merchandising and SEO teams.
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Clarification on Infowars Content: Google did not ban Infowars but used one of its articles to illustrate quality assessment for raters. Raters, however, cannot censor, ban, or penalize content.
- MarTech Conference Insight: Aimed at marketing decision-makers, the MarTech conference attracts managers who seek networking opportunities and professional development.
Recent Topics from MarTech:
- Facebook previewed its social VR product, Facebook Spaces.
- New Discover tab and Chat Extensions enhance Facebook Messenger for easier chatbot access.
- Using humor and timing for successful Mother’s Day marketing campaigns.
- Considerations for international marketing strategies.
- Mobile site optimizations as a way to increase revenue.
- Samsung’s dominance in YouTube ad views for March.
- IBM Watson’s impact on digital marketing.
- Discussing the relevance and expiry of programmatic platforms.
- Countdown to GDPR compliance.
- The exchange of personal data for better deals and services.
- Interactive native content as a marketing tool.
Additional Search News:
Link Building:
- Techniques for quality link building and using the SOSTAC model.
Local & Maps:
- Exploring Google Earth VR for enhanced searching experiences.
Searching:
- New approaches to visual search.
SEM / Paid Search:
- The benefits of data-driven attribution versus last-click attribution.
- Integrating email marketing with PPC campaigns.
- Combining social media and paid search for increased traffic.
- AdSense strategies for success and combating click fraud.
- The importance of filter order in Google Analytics.
SEO:
- Diagnosing SEO traffic drops and applying Google’s quality rater guidelines.
- Enhancing search console data valuation with specific tools.
- Local SEO strategies tailored to neighborhood levels.
- Overview of Google’s 2016 webspam efforts.
- Achieving SEO success within a year and the significance of schema markup.
- Strategies for strengthening SEO in 2017.
This summary provides a comprehensive look at current trends and news in search and internet marketing.
