Below is an account of what occurred in search today, as reported on various platforms.
From Search Engine Land:
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Supercharging your SEO with AI: Insights, automation and personalization
Jun 12, 2018 by Jim Yu
The major tech companies are firmly embracing an ‘AI-first’ approach, and marketers who align their strategies can greatly enhance their SEO efforts. Jim Yu discusses three key marketing areas to capitalize on. -
Matt Cutts stops by SMX Advanced to say hello!
Jun 12, 2018 by Barry Schwartz
Matt Cutts made an appearance at SMX Advanced today to greet attendees. -
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
Jun 12, 2018 by Greg Sterling
A sponsored survey assessed the impact of various platforms on restaurant choice-making. -
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
Jun 12, 2018 by Barry Schwartz
Two new features were unveiled by Bing at SMX Advanced this morning. -
Commemorating 20 years of Google
Jun 12, 2018 by Chris Sherman
Google will celebrate its 20th birthday later this year. To honor the two decades of service it has provided, a series of articles is being initiated. -
Google announces new features for retail advertisers at SMX Advanced
Jun 12, 2018 by Ginny Marvin
New features such as a local inventory ad unit for GDN and product pricing benchmarks were part of the announcements. - Measuring the quality of popular keyword research tools
Jun 11, 2018 by JR Oakes
JR Oakes evaluates widely-used keyword research tools by comparing them with Google search results and data from Google Search Console.
Recent Headlines From MarTech:
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Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
Jun 12, 2018 by Amy Gesenhues
By tapping the shopping bag icon, users can see more information about the products highlighted in Instagram Stories by brands. -
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Jun 12, 2018 by Amy Gesenhues
Reddit’s new video ad units, available on a cost-per-view basis, differ from previous video ad products sold per impression. -
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Jun 12, 2018 by Amy Gesenhues
Since its launch in April 2017, Twitter’s in-stream video ads are now accessible to all advertisers in the US and 11 additional global markets. -
A new report bursts the blockchain bubble
Jun 12, 2018 by Barry Levine
A study by GlobalData examines blockchain’s value proposition as a distributed ledger, warning that it should not be seen as a magical solution. -
LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
Jun 12, 2018 by Amy Gesenhues
Advertisers will have access to metrics such as clicks and impressions for each card within the ad, along with standard ad metrics. -
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Jun 12, 2018 by Amy Gesenhues
Snapchat is enhancing its AR ad features and rolling out goal-based bidding focused on conversions for e-commerce advertisers. -
Facebook launches tool to let users rate advertisers’ customer service
Jun 12, 2018 by Amy Gesenhues
Advertisers who receive significant negative feedback without making improvements could lose their advertising privileges. -
Ericsson ad division says carrier location data provides it with competitive advantage
Jun 12, 2018 by Greg Sterling
Ericsson matches IDs with mobile carrier data sets to verify its own location data. - Here’s what people are saying about MarTech
Jun 11, 2018 by Marketing Land
The year’s final MarTech event is set for October 1-3 in Boston, featuring expert-led presentations, keynotes, networking, and more.
Search News From Around The Web:
- How a Few Pages Can Make or Break Your Website
- How To Choose a Domain Name – An SEO’s Guide
- Localising travel campaigns on PPC and social media – a beginner’s guide
- 10 Content Marketing Trends That Will Affect Your SEO Strategy
- Google Does Not Pick Up Images In Div Tags
- Google My Business Guidelines are Like Traffic Signals to New Yorkers…Suggestion
- How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)
- Link Building Strategies That Scale in 2018
- PPC and SEO working together: A mutually beneficial approach
