What Happened in Search Today?
Here’s a roundup of the latest happenings in the world of search, featuring insights from experts and updates from various sources.
Insights from Search Engine Land:
-
[Reminder] Upcoming Webinar: Tips for Better Brand/Agency Creative Collaboration
Feb 21, 2017 by Digital Marketing Depot
The creative process can often be challenging, leading to frustration, delays, and additional costs. Join experts Lesya Lysyj and Mike Trigg as they discuss hidden costs of a broken creative process and share best practices for better collaboration. -
Keeping an Eye on Your AdWords Competitors
Feb 21, 2017 by Daniel Gilbert
Discover a new AdWords script shared by Daniel Gilbert of Brainlabs, designed to help you monitor your competitors’ activities effectively. -
Time is Running Out to Score Discounts to MarTech San Francisco
Feb 21, 2017 by Search Engine Land
MarTech rates increase soon. Register now to save $400 on-site and enjoy a range of benefits at this year’s event. -
Will My Organic Rankings Suffer if I Don’t Have a Blog?
Feb 21, 2017 by Stephanie LeVonne
While a blog represents a significant investment, the SEO benefits can outweigh the costs. Stephanie LeVonne explains why blogging can improve your search visibility. - Hyperlocal Marketing Will Soar in 2017: 5 Tips to Stay on Top
Feb 21, 2017 by Jim Yu
As mobile usage rises, more searches have a hyperlocal focus. Jim Yu offers advice on how local businesses can optimize for this trend.
Recent Headlines from MarTech, Our Sister Site for Internet Marketing:
- [Reminder] Live Webinar: Tips for Better Brand/Agency Creative Collaboration
- Walmart Reports 29% Growth in US E-Commerce
- Android App eCPMs Surpass iOS for First Time in Q4
- Dos and Don’ts of PPC Advertising for Universities
- Marketing Land’s Guide on Using Snapchat
- Time is Running Out for MarTech San Francisco Discounts
- Six Business Types Thriving from Local SEO
- Scrutinizing #AlternativeEmailFacts
- Google’s YouTube to Undergo MRC Audits for Video Viewability
- Facebook’s Analytics Tool Adds Features Amidst Accuracy Issues
- Verizon’s Deal for Yahoo Renegotiated with $350 Million Discount
Search News from Around the Web:
Industry
- Google Employees Assist in Forums Only When Necessary
Local & Maps
- New Imagery in Eastern Canada Available via Bing Maps
- Fun with Google Earth’s Terrain Exaggeration
Link Building
- Debating the Value of PBNs in 2017
- Guide to Internal Content Linking
Searching
- SearchResearch Challenge: Weather Effects
- Tackling Fake News Concerns
- Google Testing New Format for Related Searches
SEO
- Top Marketers Share Unexpected SEO Truths
- Analysis of the February 7th Google Update
SEM / Paid Search
- Identifying Red Flags in PPC Account Structures
- Bing Ads Introduces Product Ads Carousels
- Enhancing Branding Using PPC
- AdWords Search Targeting Using Audience Data
- Strategies for Promoting Family Travel Packages
Stay informed on the latest search trends and strategies as shared by industry experts.
