SearchCap: Insights on Google Ranking Study, Mobile Image Search Features & Link Authority

SEO October 6, 2024

0 3 2 minutes read

Here’s a version of the article with URLs removed:

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Study: Top-ranking page in Google ranks for a thousand other queries, too
May 9, 2017 by Barry Schwartz
Should you optimize a single page for one keyword phrase? This study might say otherwise.
Relevance vs. authority: Which link has more value? (Part 1)
May 9, 2017 by Andrew Dennis
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
Google mobile image search adds new quick filters
May 9, 2017 by Barry Schwartz
Google image search on mobile has added quick filters for the latest images, GIFs, clip art, colors, and copyright usage.
Teachers’ Day Google doodle celebrates educators across the US
May 9, 2017 by Amy Gesenhues
Google says it’s taking today “… to appreciate those who dedicate their lives to encouraging our intellectual development.”
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
May 8, 2017 by Digital Marketing Depot
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel.

Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
3 tactics we’re using for Answer Boxes
7 steps to help you prepare for a marketing cloud/email service provider transition
Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever
Snapchat copies Instagram’s Boomerang with looping snaps
Three ways to put your valuable email data to work
Pinterest’s object-recognizing Lens feature now scans QR codes, too
Call for entries: The 2017 Search Engine Land Awards
Social shopping: How to use social media analytics to quantify purchase intent
Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls
Up close with Facebook’s Frame Studio
Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers
Facebook Lead Ads just got a whole lot more useful with offline conversion data

Local & Maps

A couple of observations about the new Google Earth’s imagery, Google Earth Blog
Bing Adds Hotel Carousel to Top of Search Results, The SEM Post
Google Rolling Out Integrated GMB Update, Mike Blumenthal

Link Building

eCommerce Link Building: 10 White Hat Methods Many SEOs Still Ignore, SEM Rush
We’re Optimizing in a Post-Penguin Era: Here’s What That Means, Search Engine Guide

SEO

Google Search Console API Uses Same Data As Web Portal, Search Engine Roundtable
Google Search Console Beta Testers Lose Featured Snippets Search Analytics Filter, Search Engine Roundtable
Help! My Homepage Outranks a Subpage for a Keyword #AskanSEO, Search Engine Journal
How to Implement SEO Changes Using Google Tag Manager, Moz
SEO Knowledge Interview Questions: Most Important Search Engines, polepositionmarketing.com
Two Penguins, a Phantom and a Manual Action: How Watchshop.com Recovered on Google, SISTRIX
What is Google’s Knowledge Graph?, Yoast

SEM / Paid Search

Audiences – Get Started With Paid Media!, State of Digital
Boost Gmail Ads PPC Performance With These Simple Steps, Metric Theory
Isolate Your Competition’s Weaknesses to Strengthen PPC Efforts, PPC Hero
What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?, Search Engine Journal