Below is a summary of recent developments in the world of search, as reported by various sources.
Highlights from Search Engine Land:
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Bing’s Weather Refresh: Bing has introduced an interactive slider in its weather search results to view forecasts throughout the day. Snowbirds can also quickly check snow conditions at U.S. ski resorts. (Reported by Amy Gesenhues on February 9, 2017)
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Google’s Autocomplete Testing: Google is testing a new feedback tool for reporting offensive Autocomplete suggestions, currently in limited testing but with plans for a worldwide launch. (Reported by Matt McGee on February 9, 2017)
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Super Bowl Ad Impact: Brands experienced a bigger search impact from ads released online ahead of the Super Bowl compared to those aired during the game. This trend was especially noted in CPG brands. (Reported by Ginny Marvin on February 9, 2017)
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Bing iOS App Update: The new 6.11 version of Bing’s iOS search app includes features for creating video lists and finding real estate listings by zip code. (Reported by Amy Gesenhues on February 9, 2017)
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Survey on Digital Assistants: Alexa is reportedly the most frequently used digital assistant, while Cortana is seen as the most accurate. Users appreciate voice commands for their speed and ease. (Reported by Greg Sterling on February 9, 2017)
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Exploring Google’s Knowledge Graph: A column by Tony Edward offers tips and tricks for using Google’s Knowledge Graph, including fun ways to adjust search result displays.
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Local SEO Tips for 2017: Sherry Bonelli provides five introductory tactics for marketers new to local SEO to establish a strong local search presence.
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Changes in AdWords Metrics: The "Converted Clicks" metric in AdWords will be fully retired in March, replaced by comprehensive Conversions measurement. (Reported by Ginny Marvin on February 9, 2017)
- Webinar on Creative Collaboration: A webinar discusses challenges in the creative process and offers strategies for efficient brand and agency collaboration.
Headlines from MarTech, a Sister Site:
- Embrace AI over traditional personas
- SEO strategies to grow podcast audiences
- Preparations for the holiday season
- Insights on achieving sustainable online ecosystems
- Real-time amplification through influencer campaigns
News from Around the Web:
- Local & Maps: Reports on the Penumbral Lunar Eclipse and a comet event.
- Link Building: Strategies for precise link prospecting.
- SEO: Articles covering bad SEO habits, beginner guides to JSON-LD, Google’s navigation expectations for mobile-first pages, and more.
- SEM / Paid Search: Updates on changes in AdWords and Bing Ads, including retiring features and new reporting functionalities.
These developments reflect ongoing changes and innovations across the search and digital marketing industries.
