SearchCap: Insights from Conductor, Long-Term SEO Strategies & Criteo’s Predictive Search Insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Conductor adds Insight Stream to its Searchlight platform
  Oct 25, 2016 by Barry Levine
  The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
• New MarTech Intelligence Report: Digital Analytics Platforms
  Oct 25, 2016 by Digital Marketing Depot
  With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and mobile measurement and optimization.
• Long-term SEO: Proving the value now
  Oct 25, 2016 by Casie Gillette
  How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
• Penguin 4.0: Necessary and positive improvement
  Oct 25, 2016 by Andrew Dennis
  Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.

• Criteo launches Predictive Search to automate Google Shopping campaign optimizations
  Oct 25, 2016 by Ginny Marvin
  The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 11 marketing technologies & resources you probably haven’t heard of yet
• SEO on a budget: How a small manufacturer started a program from scratch
• Mobile shopping is hard, but only if retailers keep it that way
• Using PPC brand protection to decrease campaign costs by 51%
• Amazon should generate more than $78 billion from Prime members this year
• Why marketers must be data-driven
• Google Tag Manager now supports AMP (Accelerated Mobile Pages)
• 8 best practices for contextual campaigns
• Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
• Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
• How keyword segmentation can increase Google Shopping profits

Search News From Around The Web:

Industry

• Jamboard — the whiteboard, reimagined for collaboration in the cloud, google.com
• Nearly $4 Million in Grants Awarded By Yahoo Employee Foundation, yahoo.tumblr.com

Link Building

• 6 Smart Ways to Get Quality Backlinks for SEO, crazyegg.com
• Weekly Guide to Building Backlinks (Step-by-Step Guide), ignitevisibility.com

Local & Maps

• Google Maps for iOS updated with food delivery service integration, plus codes, more, 9to5mac.com
• Google Tests Map Toggle Expansion Button In Search Results, seroundtable.com
• How to Use Local Data Aggregators to Cost-Effectively Manage Your Business Listings, searchenginejournal.com

Searching

• Google Tests Different Green Color For URL In Search Results, seroundtable.com

SEM / Paid Search

• Bing’s Expanded Text Ads Even Outperform Google’s, wordstream.com
• Expanded Text Ads on Display – 3 Takeaways from A/B Testing, 3qdigital.com
• How to Set Up Goals in Google Analytics: Step by Step Directions, takeflyte.com
• PPC On the Go: Making Yourself Mobile, clixmarketing.com
• Social Media Advertising vs. Traditional PPC, smallbiztrends.com

SEO

• Basics of Log File Analysis – What You Need To Know, goinflow.com
• How Deep Learning Powers Video SEO, searchenginejournal.com
• The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web, moz.com
• Use Yoast SEO to make your content findable, yoast.com
• The Increasing Impact of Reviews and Google+ (?!) on Local SEO, streetfightmag.com
• Using Top-of-Funnel Content to Drive SEO Results, komarketingassociates.com