Below is a summary of recent events in search, as reported by various sources.
From Search Engine Land:
- Google Home Services Ads Launch In AdWords Express
Limited to the San Francisco Bay Area, the ads are available to plumbers, locksmiths, house cleaners, and handymen.
- Making Your Support Content More SEO Friendly
Does your website have a support section, community forums, Q&A content, or similar? Columnist Tom Demers shares tips for optimizing this valuable content for search visibility.
- Pros & Cons of Responsive Landing Pages For SEM
Columnist Abraham Nord explores the advantages and disadvantages of responsive design, a common technical configuration for mobile sites.
- Social Profile SEO: Optimizing For Rankings & Search Visibility
Social media marketing is crucial, and columnist Tony Edward discusses how it can also benefit search engine optimization (SEO) and online reputation management.
- Search In Pics: Google Android Talk, Noogler Wind Spinner & Marshmallows
This week’s Search In Pictures includes the latest images showing what people eat, how they play, who they meet, where they speak, and the toys they have at search engine companies.
- Google News Editors’ Picks To Get App Links
The Google News Publisher Center now allows publishers to add links to their apps, which will appear in the Editors’ Pick section in Google News.
- Google Mobile Has A New App Search Results User Interface
Google is rolling out a new look for app results in the mobile search results interface.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Here’s Where The World’s Largest Media Buyer Spends Its Money
- The Brand’s CMO, Its CFO, And An Agency Shill Walk Into A Bar…
- Native Ads: Effective, But Are They Accepted By Consumers?
- Measuring Accessibility In The User Experience (UX) And The Searcher Experience
- The Pros And Cons Of Responsive Design
- Retail Marketing Strategies: Connecting The Dots
- Instagram Moves Beyond The Square & A Few Brands Test The Waters
Search News From Around The Web:
Local & Maps
- Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR
- Historical imagery density: Part 3 – two hotspots
Link Building
- A Guide To The Majestic “Site Explorer”
Searching
- Google denies it is working to erase college football history
SEO
- Displaying Rich Snippets in Google Search Results Doesn’t Impact Rankings
- Google Admits To Bug With Showing Video Snippets In Search Results
- Google May Not Give HTTPS Ranking Boost To Content Mismatch Error Pages
- Google: You Should Probably Remove Spaces From Your URLs
SEM / Paid Search
Search Marketing
- How to Get Content into the Hands of Influencers Who Can Help Amplify It – Whiteboard Friday
- The One Metric We All Should Be Using
- Video: Twitter On Google, HTTPS Ranking, Google News Publisher Apps & Hacking