Below is a summary of today’s updates in the search world, sourced from Search Engine Land and other online platforms.
From Search Engine Land:
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This script automates Google Slides presentations with AdWords data
- Aug 2, 2017 by Frederick Vallaeys
- Google recently introduced the Google Slides API as an Advanced API to AdWords scripts. Frederick Vallaeys discusses how this feature can be utilized to integrate AdWords data into Google Slides presentations.
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16 common on-site SEO mistakes you might be making right now
- Aug 2, 2017 by Pratik Dholakiya
- Pratik Dholakiya lists 16 frequent technical SEO errors that even seasoned SEO professionals occasionally miss.
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Google adds new ‘save’ and bookmarking feature, accessible via a new menu
- Aug 2, 2017 by Barry Schwartz
- Google has introduced another feature enabling users to save search results in one location.
- Three essential ABM trends for 2017
- Aug 1, 2017 by Digital Marketing Depot
- The report highlights how data-driven Account-Based Marketing (ABM) is transforming B2B marketing and enhancing the impact of ABM campaigns through analytics.
Recent Headlines From MarTech, Our Sister Site Focused On Internet Marketing:
- Buyer’s Guide: Marketing Automation Matrix
- How to do advanced page-level keyword research
- 3 ways to use search query data from Google Search Console
- The impact of GDPR on marketing technology and cybersecurity
- Challenges to consider when adopting martech solutions
- Insights from Markforged’s CMO on transitioning from martech leader
- 4 misleading metrics in Google Analytics for retail marketers
- Even Financial’s tool for automating financial compliance in ads
- Potential roles for Facebook’s newly acquired Ozlo
- Algorithm changes for slow-loading pages in Facebook’s news feed
- LADbible leads in video views with 2.8 billion views
- Marketing strategies in the age of martech
- Amazon Spark flooded with #sponsored posts
- Apple’s performance exceeds expectations with strong future guidance
Search News From Around The Web:
Local & Maps
- Plan your next adventure using the new Google Earth app on iOS.
Link Building
- Understanding common misconceptions in link building.
Searching
- Mozilla tests new voice search and productivity tools for Firefox.
- Examination of Google’s challenges in addressing fake news.
- Google’s testing of a "Searches Related To" feature on SERPs.
SEO
- Considerations before investing in SEO.
- Google suggests offering users access on both iOS and Android platforms.
- The importance of SEO for businesses.
SEM / Paid Search
- Exploration of various negative keyword match types.
Search Marketing
- British English now supported in Actions on Google.
- Techniques to refresh and recycle content for increased outreach.
