Below is a summary of today’s search news from various sources.
From Search Engine Land:
-
Google ends First Click Free, introduces Flexible Sampling
October 2, 2017 by Greg Sterling
Google is providing new tools to help news publishers increase subscription revenue. -
Google introduces structured data for subscription and paywalled content
October 2, 2017 by Barry Schwartz
Ensure compliance with Google’s structured data requirements to avoid cloaking penalties under the new flexible sampling program. -
Opportunity with Move to HTTPS
October 2, 2017 by Fili Wiese
Google marks forms over HTTP as ‘not secure’ in Chrome. This transition to HTTPS offers webmasters a chance for SEO enhancements. - SEO Ranking Factors Update
September 29, 2017 by Chris Sherman
In its 19th year, Google has evolved beyond PageRank, using various methods for content suggestion, from direct answers to multimedia.
Recent Headlines From MarTech:
- Targeting featured snippet and ‘People also ask’ SERP features
- Insights on VR ads’ audience from USA Today Network’s VR ad studio head
- Preparing marketing campaigns for the holiday season
- Debate on using ‘no-reply’ email addresses in marketing emails
- How GDPR can transform modern marketing attitudes
Search News From Around The Web:
Industry:
- Facebook collaborates with Google on data sharing amid investigations of Russian influence in the 2016 election.
Local & Maps:
- Notable Google Maps errors that highlight technological trust issues.
Link Building:
- Strategies for link reclamation: converting mentions into links.
Searching:
- The need for fact-checking in news reporting following Google’s algorithm failure related to the Las Vegas massacre.
SEO:
- Domain prefix choice: www or no www?
- Evaluating the effectiveness of First Click Free’s replacement for publishers.
- Google’s stance on image meta data usage remains unchanged.
- Timing expectations for Google site rankings.
- Tips for improving rankings in competitive SERPs.
- Importance of log file analysis in SEO.
- Using different title tags for GoogleBot and GoogleBot Mobile.
- Staying updated with Google’s algorithm changes.
SEM / Paid Search:
- 2017 Holiday strategies by Merkle.
- Tips for enhancing AdWords Call-Only Ads.
Search Marketing:
- Focusing on searcher intent in existing web pages.
