Below is a summary of today’s top search news as reported by various sources:
From Search Engine Land:
-
Google: Friday’s update was not due to the Penguin algorithm
Sep 6, 2016 by Barry Schwartz
Google’s John Mueller clarified that the recent Google update from last Friday was not related to the Penguin algorithm. -
Google testing mobile Shop the Look ads for apparel & home products
Sep 6, 2016 by Ginny Marvin
Google is experimenting with mobile ads featuring looks from partners like Polyvore and Curalate in Shopping ads. -
Is Google filtering your business in the local search results?
Sep 6, 2016 by Joy Hawkins
There appears to have been a recent update to Google’s local ranking filter, affecting local search results. -
Google rolls out Campaign Groups in AdWords
Sep 6, 2016 by Ginny Marvin
A new feature in AdWords helps monitor performance across multiple campaigns more easily. -
“Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016
Sep 6, 2016 by Digital Marketing Depot
As smartphone use increases for business interactions, companies are giving more importance to inbound calls. This 39-page report analyzes the current market and trends in enterprise call analytics. -
Amp up your skills with an SEO or SEM workshop
Sep 6, 2016 by Search Engine Land
Enhance your SEO and SEM skills with workshops held on September 26, the day before SMX East in New York City. -
Local SEO in 2017 and beyond: managed strategy vs. automation
Sep 6, 2016 by Andrew Beckman
Despite excellent software options, columnist Andrew Beckman recommends a human-managed approach for local search tasks. -
Don’t get duped by duplicate content: 8 quick checks for every SEO
Sep 5, 2016 by Stephanie LeVonne
Duplicate content can happen unexpectedly. Columnist Stephanie LeVonne offers tips on how to identify and rectify it. - Labor Day Google doodle marks holiday honoring the American workforce
Sep 5, 2016 by Amy Gesenhues
Google changed its logo to a doodle depicting various workers in honor of Labor Day.
Recent Headlines From MarTech:
- 10 ways to make your marketing dashboard great
- How you can better communicate PPC industry updates to clients
- Is SEO right for your business?
- Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
- Don’t get duped by duplicate content: 8 quick checks for every SEO
- eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
- Report: 32 percent of global page views now impacted by ad blocking
- 5 email marketing sound bites (and the deeper meaning behind them)
- MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App
- Can digital kill the television star?
- Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax
- How a Google Analytics change may be skewing your view of SEO’s value
- SEO request for proposal (RFP) questions: what to expect
- The dust has settled on AdWords expanded text ads. What now?
- Report: More than two-thirds of digital media time now mobile, apps 50 percent
- 5 steps to optimize the back end of your sales funnel
- MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
- Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Search News From Around The Web:
Industry
- BrightonSEO Slides – September 2016, Site Visibility
- Matt Cutts Talks About Challenges Some Of His At Google, Search Engine Roundtable
Local & Maps
- Google Maps introduces a ‘Catching Pokémon’ activity option in Timeline
- Higher resolution contours now available with Mapzen altitude tiles
- Local SEOs express concerns over potential phasing out of Google My Business phone support
Link Building
- Power User Tips: Advanced Report Filtering, Majestic Blog
- White Hat vs. Black Hat Link Building for SEO – Chapter 3
Searching
- Google Testing Darker AMP Icons in Search Results, The SEM Post
SEO
- Over 80 essential digital marketing tips from Brighton SEO
- 10 recent insights on hiring and applying for SEO roles
- No official confirmation yet on the recent Google update
- September 2016 Google Webmaster Report: Updates and penalties
- Google penalized a major Turkish TV station, Acunn Media
- Analyzing the connection between organic rankings and social shares
SEM / Paid Search
- 3 strategies for responsibly scaling PPC spend
- 4 AdWords Editor tips to streamline your workflow
- Exploring PPC account expansion strategies
- The importance of Shopping Ads in your paid search toolbox
Search Marketing
- Enhancing client relationships in digital marketing
Stay updated with industry news, insights, and worthwhile strategies to enhance your search engine marketing efforts.
