Below is what happened in search today, as reported on Search Engine Land and other places across the web.
From Search Engine Land:
- Google confirms rolling out the mobile intrusive interstitials penalty yesterday
Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not reported any issues yet.
- Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be challenging. Columnist Jason Puckett shares a hack to simplify the process.
- Wanted: Session ideas for SMX Advanced
We are seeking input to help plan our upcoming SMX Advanced conference, which will be held June 13–14, 2017. If you have a great idea for a session that you think should be included, let us know. Additionally, if you’re interested in speaking at the event, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- The flexibility requirement for SEO agencies
- YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to the top of the list
- Going beyond ‘right consumer, right time, right place’
- Why SEO & lousy content don’t mix
- 3 ways to thrive in the year of customer experience
- The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing
- Facebook will let Pages broadcast live videos from desktop web
- Twitter to shutter Dashboard, an app for businesses to manage accounts
- Responsive ads for the Google Display Network: 6 months in
- A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
- Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement
- 4 ways to win the inbox in 2017
- Instagram will show ads to the 150 million people viewing Stories daily
- Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y
Search News From Around The Web:
Industry
- Vizion Interactive Named Search Engine Marketing Agency of Record for Universal Pictures Home Entertainment, Vizion Interactive
Local & Maps
- Introducing insights in the Google My Business API, Google Geo Developers Blog
- The opening concert of the Elbphilharmonie Hamburg live and in 360°, blog.google
- Yelp Dramatically Improves Mobile Search Experience, Mike Blumenthal
Link Building
- Google: Don’t Use Our Link Operator, Search Engine Roundtable
Searching
- Google Assistant on the Pixel finally gains the ability to take screenshots, 9to5Google
- iOS Users Can Scroll Away The Google AMP Top Bar, Search Engine Roundtable
- Searching deep and dark: Building a Google for the less visible parts of the web, Salon.com
SEO
- 8 Predictions for SEO in 2017, Moz
- No Need to Resubmit Pages to Google Search Monthly, thesempost.com
- Real Estate SEO: 7 Ways to Earn Traffic & Leads, BruceClay.com
- Stop and step away from the migration, State of Digital
SEM / Paid Search
- A Day in the Life of a PPC Marketing Account Manager – Andrew, periscopix.co.uk
- How To Decrease Your PPC Budget, But Not Your Results, Search Engine People
- You’re Bidding On All the Wrong Keywords, PPC Hero
