Below is a summary of recent events and updates in the search industry, as gathered from various sources.
From Search Engine Land:
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Overcoming Link Building Blockers
June 26, 2018 by Paddy Moogan
Link building can be challenging, especially when organizational policies impede progress. Paddy Moogan explores strategies to identify and navigate these common obstacles. -
New Google Maps Explore Features
June 26, 2018 by Barry Schwartz
New features in Google Maps are now available worldwide. Explore them today. -
Google’s Islamic Prayer Times Update
June 26, 2018 by Barry Schwartz
Google has reintroduced prayer time results for certain regions, after removing them several years ago. -
Exciting SMX East Agenda
June 26, 2018 by Chris Sherman
The year 2018 has been packed with developments like voice search and mobile-focused advancements, impacting SEO and advertising strategies, including adapting to Google’s "new AdWords experience." -
Google Home Spanish Communication
June 26, 2018 by Barry Schwartz
Now, Google Home can respond in Spanish when asked, “Ok Google, ¿cómo será mi día?” -
ROI-Based Management for Paid Search
June 26, 2018 by Megan Taggart
Megan Taggart discusses incorporating a long-term ROI approach when managing or optimizing paid search accounts. - Google’s Job Posting Indexing API
June 26, 2018 by Barry Schwartz
Explore Google’s new Indexing API, currently for job postings, and its potential future applications.
Recent Headlines From MarTech:
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Mobile’s Role in Customer Engagement
June 26, 2018 by Brian Solis
Achieving mobile success involves more than just developing an app or mobile site; it requires a comprehensive strategy. -
SMX East Agenda Highlights
June 26, 2018 by Marketing Land
The agenda promises insights into the year’s exciting advancements in SEO and advertising. -
Squadhelp’s AI-Driven Branding Tools
June 26, 2018 by Barry Levine
AI enhancements in Squadhelp’s platform now offer visual search, performance tracking, and name generation capabilities. -
AT&T’s Acquisition of AppNexus
June 26, 2018 by Barry Levine
This acquisition strengthens AT&T’s position in content and programmatic advertising following the Time Warner purchase. -
Blockchain-Based App Killi and User Identity
June 26, 2018 by Greg Sterling
Killi aims to give users control over their data collection process and monetization. - Facebook’s Codeless Event Tracking
June 26, 2018 by Amy Gesenhues
The new feature in Facebook’s SDK enables marketers to track app events without code via a point-and-click interface.
Search News From Around The Web:
- 12 Google Search Operators for Competitive Strategy
- How to Exclude IP Addresses in AdWords
- Ongoing Changes in Google’s Featured Snippets
- B2B Marketers and Branded Keyword Strategy
- Using AI in Marketing
- Creating Link-Worthy Content
- Competing with Giant Competitors in SEO
- Impact of Translation APIs on Search
- Budget Limitations and AdWords Ad Visibility
These summaries highlight recent trends, tools, and strategies in the search engine and marketing spaces.
