Below is a summary of recent developments in search, as reported by Search Engine Land and other sources.
News Highlights from Search Engine Land:
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Google’s Challenges: Fake News and Extremist Content
On May 8, 2017, Matt McGee discussed in a podcast Google’s ongoing efforts to tackle fake news, extremist videos, and misinformation on YouTube and in search results. -
Register for SMX Advanced: Secure Your Spot and Save
Published on May 8, 2017, by Search Engine Land, it was noted that SMX Advanced consistently sells out weeks before the event. Those interested are encouraged to register soon to save $400 and secure a spot. -
Building Awareness with ‘Made in the USA’ Searches
Dianna Huff, on May 8, 2017, continued her series on US-made product marketing strategies, including public relations, link building, content marketing, and social media. -
Strategies for Securing Answer Boxes
Brian Patterson shared tactics on May 8, 2017, for landing content in the coveted featured snippet (answer box) spot in search engine results. -
Call for 2017 Search Engine Land Awards Entries
Search Engine Land announced the opening of submissions for the 3rd annual search marketing awards on May 8, 2017. Entry closes July 31, 2017. -
AI at the Core of Marketing
Sponsored content by Amplero, dated May 8, 2017, highlighted the trend of integrating AI into marketing practices and its potential impact, referencing recent announcements by Oracle and other major marketing platforms. - The Success of Local SEO and the Yext IPO
Greg Sterling reported on May 5, 2017, that the global market for local listings management could be valued up to $50 billion.
Recent Headlines from MarTech on Internet Marketing:
- Common myths about rankings that can harm a business.
- Registration for SMX Advanced.
- Janrain’s new phone number-based fraud detection.
- Amazon’s dominance in the digital assistant device market.
- The importance of data in delivering relevant ads.
- Advancements in ad exposure measurement by Integral Ad Science.
Search News from Various Sources:
Local & Maps
- Assessing the accuracy of Google My Business Insights.
- Updates on global flood imagery from Google Earth.
Link Building
- Effective content types for engagement and link building.
Searching
- Recent updates to the "Island Viewing Challenge."
SEO
- Insights into Google Job Search Portal’s schema use.
- Clarifications on video and rankings, agreeing with Google, and SEO management.
SEM / Paid Search
- Reasons for travel marketers to use Bing.
- Advice on maintaining congruency in PPC campaigns.
- NetElixir’s new AdWords management solution for agencies.
Search Marketing
- Considerations for purchasing ad space.
- Advanced keyword research use cases for modern tools.
