SearchCap: Google’s Core Ranking Update, Panda Algorithm as a Core Signal & TV Influence

Below is what happened in search today, as reported by various sources across the web.

From Search Engine Land:

• Google Panda Is Now Part Of Google’s Core Ranking Signals
  Jan 12, 2016 by Barry Schwartz
  Say goodbye to the typical Google Panda updates. Panda is now baked into Google’s core ranking algorithm.
• Google Had A Major Core Ranking Algorithm Update This Past Weekend
  Jan 12, 2016 by Barry Schwartz
  Google has pushed a core ranking algorithm update over the weekend. Did you notice ranking changes with your websites?
• Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
  Jan 12, 2016 by Aleyda Solis
  When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get started.
• How TV (And Video) Influences Search Behavior
  Jan 12, 2016 by Erin Everhart
  In a multi-screen world, you’re competing not just for media placement, but for attention. Columnist Erin Everhart discusses how search marketers can use this to their advantage.
• Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday
  Jan 12, 2016 by Amy Gesenhues
  Today’s Google logo has been replaced with a series of Doodles to honor Perrault classics like “Cinderella” and “Sleeping Beauty.”

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising
• Marketers, Welcome To The World Of Emotional Analytics
• 5 Ways To Utilize Image-Based Content Through The Buying Cycle
• Now That The FTC Has Spoken On Native Advertising, What’s Next?
• Periscope Broadcasts To Stream In Timelines On Twitter For iOS
• 4 Marketing “Trends” That Never Go Out Of Style
• MarTech Today: Email Marketing Integration, Mobile Devices Rule & SEOs Predict 2016
• Survey Suggests Mobile Banners Being Replaced By Native, Video Formats
• Campaign Monitor Unveils Its Rebuilt Drag-And-Drop Email Builder
• Yahoo Now Appears Headed Toward A Sale Of The Company
• Marriott’s Adventure In Online Content Marketing Continues With Premiere of Latest Film
• Socialbakers Adds Facebook Listening To Its Repertoire

Search News From Around The Web:

Local & Maps

• How Brick-and-Mortar Merchants Can Win at Local Search, streetfightmag.com

Link Building

• The Ultimate Guide to Link Building with Content, Single Grain

SEO

• Boosting Your SEO by Helping Googlebot, koozai.com
• More Hacked Content Showing Up In Google Search Now?, Search Engine Roundtable
• Pruning Your eCommerce Site: How & Why, Moz
• The Secrets of Amazon SEO, SEMrush Blog

SEM / Paid Search

• New release schedule for AdWords API, Google Ads Developer Blog

Search Marketing

• Ensure Display Network Conversions Are Legitimate, PPC Hero