Below is what happened in search today, as reported on various platforms.
From Search Engine Land:
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Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out
Jun 28, 2018 by Ginny Marvin
Automated Extensions have been introduced in Bing Ads with UI reporting capabilities. -
Optimize for local SEO and drive more customers to your business
Jun 28, 2018 by Digital Marketing Depot
It is estimated that more than half of the searches on Google possess “local intent,” meaning a significant portion of users are looking for local products or services. -
The growing importance of remarketing audiences in Google paid search management
Jun 28, 2018 by Andy Taylor
With the rise in click share from remarketing audiences, it’s important to focus on incrementality and personalization in paid search management. -
The ultimate guide to bot herding and spider wrangling — Part 3
Jun 28, 2018 by Stephan Spencer
This final installment discusses common coding, mobile, and localization challenges, providing solutions for consistent messaging. - Google web spam report: Less than 1% of sites visited from search results are spammy
Jun 28, 2018 by Barry Schwartz
Google has significantly reduced link spam by focusing on removing unnatural links.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
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Here’s your exclusive sneak peek at the MarTech agenda
Jun 28, 2018 by Marketing Land
Success for marketing technologists lies at the intersection of marketing, technology, and management. -
It’s time for the brand promise to evolve. Again.
Jun 28, 2018 by John Nardone
Understanding empathy in marketing can improve data management and creative processes. -
Facebook starts showing all ads a Page is running
Jun 28, 2018 by Amy Gesenhues
A new section on Facebook Pages lists all ads run across Facebook’s platforms. -
Twitter’s new Ad Transparency Center shows all ads shown in past 7 days
Jun 28, 2018 by Amy Gesenhues
As part of its transparency initiative, Twitter reveals billing information, ad spend, and targeting data for US political ads. -
Report: Stores still critical in consumer purchase journey, above TV and social
Jun 28, 2018 by Greg Sterling
In-store browsing is still the top way for consumers to discover new products. -
Neura and In Loco are launching new efforts to tap the real world for targeting
Jun 28, 2018 by Barry Levine
These companies are using IoT and data mashups for more comprehensive marketing strategies. -
Forrester issues first Wave report on Experience Optimization
Jun 28, 2018 by Barry Levine
Adobe leads in platforms combining testing, behavioral targeting, and recommendation engines. -
Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects
Jun 28, 2018 by Amy Gesenhues
Instagram is rolling out updates originally announced at a developers’ conference. -
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Jun 28, 2018 by Ginny Marvin
Introducing Google Ads, Google Marketing Platform, and Google Ad Manager. - Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
Jun 27, 2018 by Amy Gesenhues
Twitter enhances its efforts to combat malicious content after acquiring Smyte.
Search News From Around The Web:
- 12 Lessons I’ve Learned from 100+ Link Building Campaigns, CognitiveSEO
- Fake Reviews: What’s the Impact and How Can We Combat Them?, BrightLocal
- Google Exec Says Microsoft Beat Search Giant to Buy GitHub, Bloomberg
- Google’s new advertising products for your business, Think With Google
- Proven Strategies for Making the Most Out of Google Optimize, Monster Insights
- The Future of Voice and Visual Search: SMX Expert Panel, Impression
- What is Click Fraud and How Can you Protect your PPC Ads?, Click Cease
