SearchCap: Google Warrant, PPC Teams & AMP

SEO October 5, 2024

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Here is a rewrite of the article, removing any domain URLs:

Below is a summary of today’s activities in the search industry, as reported by Search Engine Land and other sources across the web.

From Search Engine Land:

Google receives search warrant for identities of everyone who searched crime victim’s name
Mar 17, 2017 by Greg Sterling
If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations.
A proven method for building a strong PPC account team
Mar 17, 2017 by Jeff Baum
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.
St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael
Mar 17, 2017 by Amy Gesenhues
Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO.
Three foolproof steps to excellent AdWords ads
Mar 17, 2017 by Matt Lawson
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.
Advice for AMP-curious publishers
Mar 17, 2017 by Barb Palser
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool
Mar 17, 2017 by Barry Schwartz
This week’s Search In Pictures shows the latest images from the web, capturing what people eat at search engine companies, how they play, who they meet, where they speak, and the toys they have, and more.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements
What influencer marketing can learn from PR’s history
Email in 2017: Dying platform or still a worthy investment?
Mapping keywords to the buyer journey in SEO
MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
Surprise: Only 12% of top websites are using header bidding
Aprimo adds digital asset management with ADAM acquisition
What makes people love the brands they love?
Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

Search News From Around The Web:

Industry

Walkies! Google My Business Virtual Tours: From Concept to Completion

Local & Maps

Google Maps’ Street View can now lead you into a bubbling lava lake
Pranksters use Google Maps to change name of Tumbridge Wells park to ‘Dogging Central’

Link Building