SearchCap: Google TV, Holiday SEO & Black Friday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Registration for MarTech San Francisco is open!
  Nov 16, 2016 by Scott Brinker

  MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn firsthand how digital business pioneers have navigated their own digital transformation. If you’re passionate about how […]

• Last-minute SEO for the holidays
  Nov 16, 2016 by Dave Davies

  Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.

• Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
  Nov 16, 2016 by Aleyda Solis

  Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season.

• Google adds what’s ‘on TV soon’ to search results
  Nov 16, 2016 by Barry Schwartz

  Get the showtimes for your favorite television shows on Google with the new “On TV soon” box.

• The death of mobile pop-ups and what you can do instead
  Nov 16, 2016 by Sponsored Content: gShift

  Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile-friendly a […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 steps to optimizing your site for Google’s mobile-first index
• ID graphs: The path to identity resolution
• How user-generated content and customer feedback can strengthen your value proposition
• Registration for MarTech San Francisco is open!
• Why link outreach teams have the most difficult job in the agency
• Proximity and beacon data now making its way into DSPs for retargeting
• The resurgence of brand marketing in a demand generation world
• What’s happening with the cinemagraph?
• Startup Wizer releases AI-based marketing survey platform
• A different view on viewability
• In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
• Are you getting attribution wrong?

Search News From Around The Web:

Industry

• Aimclear Names Manny Rivas as Chief Marketing Officer, prweb.com
• Investing in the UK, building for everyone, Google Blog

Local & Maps

• Google Earth VR – Bringing the whole wide world to virtual reality, Google Blog

Link Building

• PSA: Don’t Email Matt Cutts About Paid Links & Sponsored Content, Search Engine Roundtable
• The Dolores, Uruguay Tornado, Google Earth Blog
• The Perfect Backlink Profile, theupperranks.com

Searching

• Introducing a smarter and more beautiful Google Play Newsstand, Google Blog
• SearchResearch Challenge (11/16/16): What does *that* mean?, SearchReSearch

SEO

• 7 Must-Have Enhancements For Your Local Landing Pages, Search Engine People
• Google Machine Learning Can Be Used To Make New Ranking Signals Out Of Existing Signals, Search Engine Roundtable
• Google: Nothing To Announce For November 10th Search Update, Search Engine Roundtable
• Less Is More – How Too Many Indexed Pages Can Damage Your Domain, sistrix.com
• Mobile SEO Pop Quiz: How Well Do You Understand the Google Mobile-First Index?, BruceClay.com
• November 10, 2016 Google Algorithm Update – Was It A Core Ranking Update, The Mobile-first Index Being Tested, or Both?, gsqi.com
• SEO basics: What is a slug and how to optimize it, Yoast
• The SEO Myth of Going Viral, Moz

SEM / Paid Search

• Better Work With Clients Across Multiple Time Zones, PPC Hero
• The state of PPC conferences in Europe, State of Digital

Search Marketing

• 6 Ways to Spread E-commerce Cheer this Holiday, Merkle
• Keywords Explorer 2.0 by Ahrefs: Setting new standards for keyword research, ahrefs.com
• SEO Success After Keyword Planner, semrush.com