SearchCap: Google Tests Personal Search, Featured Snippets CTR, and Google Attribution

Below is a summary of today’s events in the world of search, as reported in various sources.

From Search Engine Land:

• Google adds ‘Personal’ search filter, then drops it
  On May 30, 2017, Barry Schwartz reported that Google tested a personalized version of their search results for those signed in, but later removed it.

• Google Attribution: What search marketers need to know
  Ginny Marvin provided insights on May 30, 2017, into Google’s new attribution solution that offers advanced insights beyond what AdWords or Analytics currently provide.

• Study shows featured snippets reducing traffic to top organic result
  Barry Schwartz highlighted on May 30, 2017, that when featured snippets are present, the click-through rate for the top organic result drops below 20%.

• The Account-Based Marketing Guide for Modern Marketers
  On May 30, 2017, this guide by Digital Marketing Depot discussed how Account-Based Marketing (ABM) helps marketers tailor their strategies to treat each account as a market of one.

• YouTube SEO: Finding the best traffic-generating keywords
  Sherry Bonelli, on May 30, 2017, shared strategies to increase the visibility of videos on YouTube using insights from competitors’ keywords.

• How to track conversions like a pro
  Ryan Shelley, on May 30, 2017, outlined three simple conversion goals for tracking user interactions on websites to drive the right traffic.

• Journey analytics: Understanding your customers
  Sponsored Content from IBM, published on May 30, 2017, emphasized the importance of understanding customer journeys as a strategy to enhance their experiences with your brand.

Recent Headlines From MarTech:

• Initial Interest Confusion in a trademark infringement case
• Martech vendor investment remains robust with minimal concerns
• Mislabeling ‘ad tech’ as advertising
• Essential features for marketing automation in agencies
• Emerging ad exchange NYIAX revisiting past strategies
• PlaceIQ introduces ‘LandMark’ tool for improved location intelligence
• Rapid evolution of media channels
• Importance of customer identity for holiday retail strategy in 2017
• Journey analytics for customer understanding
• The impact of creative agencies on campaigns

Search News From Around The Web:

Local & Maps:

• Apple Park and more features in Apple Maps
• Visualization of the Canton, Texas Tornados via Sentinel-2 imagery
• A year in review for Google Maps & Apple Maps
• Celebrating Street View’s 10th anniversary

Link Building:

• Google clarifies that a warning about guest post links was a general reminder

Searching:

• Guide on finding tweets from specific locations
• The rise in voice command usage on smartphones

SEO:

• Tips for using pop-ups while maintaining SEO
• Insights into the current state of JavaScript indexing
• Evaluating the impact of navigation on SEO
• Google Fetch & Render compared to cache for SEO insights
• Discussion on nofollow and crawl budgets
• Updates to Google’s Quality Rater Guidelines
• Exploring SEO benefits from discovering hidden ranks

SEM / Paid Search:

• Important qualities for PPC account managers
• AdWords campaign strategies for desktop and tablet bids
• Clarification on the role of audiences in paid search versus keywords