Below is a summary of recent developments in search, as reported from various sources.
Search News
From Industry Experts:
-
Google Introduces Similar Audiences for Search and Shopping
As of May 1, 2017, Google has expanded similar audiences for Search, allowing advertisers to reach users with search interests similar to those of recent site visitors.
(Reported by Ginny Marvin) -
Google Display Network Placements Analysis for Q1
Ted Ives shares insights about utilizing the Google Display Network in AdWords, highlighting which site categories were most effective in the first quarter of the year.
(Reported by Ted Ives) -
Optimizing for Voice Search
Sherry Bonelli discusses the increasing importance of voice search, emphasizing why small businesses and local marketers should focus on this trend.
(Reported by Sherry Bonelli) - Enhancing Display Ads to Drive Calls and Customers
Display ads led to more than 28 billion calls in 2016. Marketers need to evolve their strategies in 2017 to measure and optimize the impact effectively. Digital Marketing Depot outlines tactics to achieve this success.
(Reported by Digital Marketing Depot)
Recent Highlights from MarTech:
- Trends in paid search as per Merkle’s Q1 report.
- Chrome’s upcoming addition of ‘Not secure’ warnings by Google.
- The evolution of local discovery.
- Techniques for prioritizing AdWords with keyword tiering.
- Unleashing creativity in marketing to enhance martech success.
- Insights on paid search KPIs and what they reveal about your strategies.
- Advice on aligning growth marketing with SaaS product development.
- The significance of explainer videos for B2B customers.
News from Other Sources:
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Industry Updates
Tech companies are creating strategies to combat fake news during election seasons in Europe. Additionally, the UK proposes legislation imposing fines on Google, Twitter, and Facebook for hate speech issues. -
Local & Maps
Bing adds extensive new imagery for regions like Turkey and Greece. Google tests new features in local panels. Recent floods in Queensland are captured using Sentinel-2 imagery. -
Link Building
Guidelines on creating effective backlinks are discussed. -
Search Innovations
Google continues to experiment with new search result interfaces and functionalities, such as sending recipes to Google Home. -
SEO Strategies
Guidance on domain management and page titles for improved on-page SEO performance. - SEM/Paid Search Insights
Explore deeper insights through PPC tools and the impact of AI and machine learning on paid advertising. New tools are revolutionizing PPC account management.
