Below is what happened in search today, as reported on various platforms and other sources from the web.
From Search Engine Land:
- How keyword segmentation can increase Google Shopping profits
Oct 18, 2016 by Digital Marketing Depot
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. - Google’s HTTPS algorithm still only looks at the URL to give ranking boost
Oct 18, 2016 by Barry Schwartz
Believe it or not, insecure web pages can still get the HTTPS ranking boost. - Enterprise SEOs, unite! The SMX East 2016 session recap
Oct 18, 2016 by Eric Enge
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic. - How Google uses machine learning in its search algorithms
Oct 18, 2016 by Barry Schwartz
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. - 3 things to do after a major Google algorithm update
Oct 18, 2016 by Ryan Shelley
Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. - Google Assistant is only an incremental advance over current voice search
Oct 18, 2016 by Greg Sterling
High expectations made me want it to do more and be more naturally conversational. That will come. - Google AdWords click-to-text message extension is coming out of beta
Oct 18, 2016 by Ginny Marvin
With the new mobile ad extension, users will be able to connect with advertisers via SMS.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Take your paid search campaigns to the next level
- Study: full-page interstitials alienate users, send them racing for the X-it
- Instagram highlights Stories on Explore tab to boost viewership
- eBay Collective launches with “Shop the Look” AI technology
- Dear Google, how about OS targeting? Programmatic search?
- Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
- Facebook will help mobile apps aim push notifications based on people’s in-app actions
- Three big, long-term predictions for the future of martech
- 7 marketing gimmicks that could damage your brand
Search News From Around The Web:
Industry
- Poll: 77% Of Webmasters Want Google To Confirm More Algorithm Updates, Search Engine Roundtable
- Yahoo to Lose First Search Engine Partner Since Its Scandal. Will Others Follow?, Start Page
Link Building
- Links As SEO Ranking Factor: Still Powerful After All These Years, Stone Temple Consulting
Local & Maps
- 4 Big Local Marketing Trends – Plus 8 Ways to Adapt, source
- How To Claim Or Add Your Business To Google, Small Biz Trends
Searching
- 6 Mistakes to Avoid with Microsoft’s Hybrid Search, CMS Wire
- Google Searches Reveal How The Rest Of The World Sees This Terrible Election, Fast Company Design
- Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less, Moz
- Use Bing’s Campaign Landscape Before You Vote, Bing Search Blog
SEM / Paid Search
- 5 Insights From Spending $500m in Ad Spend [STUDY], Search Engine Journal
- ETAs Ruined My Ad Tests (& How We Can Overcome This), PPC Hero
- Here’s How You Can Up Your Click Through Rate, Small Biz Trends
- How to Run an A/B Test in Google Analytics, Kiss Metrics
- How to Start Making Profits From PPC Campaigns, Search Engine Journal
SEO
- AMP Pages Don’t Need Google Sitemap XML Files, Search Engine Roundtable
- As Voice Search Gains Importance, So Does Schema Mark-up for SMB Sites, Street Fight
- Better search results lead to more sales for Fanatics, Internet Retailer
- The Importance of Content Marketing to Your SEO Strategy, Search Influence
- The importance of original content for SEO, Yoast
- Which Social Media Platforms Should You Use for SEO?, Search Engine Guide
