SearchCap: Google Shopping Ad Filters, Google Maps Speeds Up & Yandex Algorithm Update

Below is what happened in search today, as reported by various sources.

From Search Engine Land:

• Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
  Jun 9, 2016 by Ginny Marvin

  The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.

• Google Maps brings faster, smoother scrolling to Street View
  Jun 9, 2016 by Greg Sterling

  Fluid scrolling and swiping replace more awkward arrow-advance navigation.

• Yandex updates their version of PageRank named Thematic Index of Citation (TIC)
  Jun 9, 2016 by Barry Schwartz

  The Russian search engine, Yandex, has updated their TIC scores, and webmasters took notice.

• Broad match: What is it good for?
  Jun 9, 2016 by Brett Middleton

  Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.

• What is quality content?
  Jun 9, 2016 by Patrick Stox

  Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.

• Do you have the right local SEO tools for the job?
  Jun 9, 2016 by Andrew Shotland

  Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.

• Phoebe Snetsinger Google doodle marks the 85th birthday of famous bird watcher
  Jun 9, 2016 by Amy Gesenhues

  Snetsinger is credited with seeing 8,393 bird species in her lifetime – the most of any birder at the time of her death.

• Apple gets into the SEM business with paid-search for app developers
  Jun 8, 2016 by Greg Sterling

  The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a report by Bloomberg.

Recent Headlines From MarTech:

• Snapchat: We can prove people watch mobile videos *with* sound
• Retail study: 9 out of 10 consumers say free shipping is the No. 1 incentive to shop online more
• IAB: Q1 US ad revenues hit a record $15.9 billion, up 21 percent YoY
• 10 ways to get ready for the new AdWords
• 5 contemporary strategies that help improve your rankings
• Two tried and true methods to make social media impact SEO
• Top 10 YouTube ads in May: Knorr’s #LoveAtFirstTaste wins top spot with 33M views
• Modern marketing is in need of an anti-channel mindset
• Lithium launches Reach, a Klout-informed social content marketing tool
• How to boost your conversion rate without changing your web content
• MarTech Today: Segment’s Native Mobile Spec, future of social intelligence & new AMP ad formats
• Google Analytics begins breaking out iOS traffic by model (when it can)
• Improve the customer experience by understanding customer-managed journeys

Search News From Around The Web:

Industry

• Majestic Announces iOS Twitter App, Majestic Blog
• Russian watchdog says not discussing settlement with Google yet, Reuters

Local & Maps

• Tips for creating historical imagery animations, Google Earth Blog
• Why Do Some Businesses Get One Boxes In Google & Not Others?, Search Engine Roundtable

Link Building

• Google Disavow File Issues? Upload A File With One Line To Test, Search Engine Roundtable

SEO

• Do Website Engagement Rates Impact Organic Rankings?, Moz
• Google On Flat (Not Growing) SEO Traffic, Search Engine Roundtable
• How to Smartly Combine Google’s Search Operators to Find Anything, SEO Smarty
• JSON-LD Implementation Guide for Structured Data Markup, Portent
• The RankBrain Survival Guide, blindfiveyearold Blog

SEM / Paid Search

• Driving Google Shopping Revenue in 5 Easy Steps, Metric Theory
• What You Should Expect From Expanded Text Ads, PPC Hero