Below is a summary of significant events in the search industry as reported by various sources.
Updates from Search Engine Land:
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Google Home Services Ads Program Expanding
As of October 31, 2017, the program has been rebranded and is operational in 17 cities, with plans to expand to 30 cities by the end of 2017. A new app is available to help businesses manage leads throughout the day. -
Customer Experience and Social Media
Experts discussed how brands can use social customer service tools to enhance digital customer experiences by managing interactions across various platforms and leveraging real-time insights. -
AdWords Spending Policy Changes
Google announced that AdWords campaigns might spend up to twice the average daily budget. A script is offered to manage and control budgets. -
Local Search Ecosystem
The importance of optimizing data and content regularly to ensure businesses are easily found in local searches is emphasized. -
Google’s Halloween Doodle
Google created a mini-movie featuring Jinx, a lonely ghost, to celebrate Halloween. - Search Marketers at the Forefront
Scott Brinker discusses why search marketers are uniquely positioned to lead in the evolving marketing technology landscape.
Recent Headlines from MarTech:
- Outdated SEO tactics
- Effective external PPC account auditing
- The value of recommendation engines in marketing
- Engaging audiences across multiple channels
- Rising ad spend on Facebook despite changing metrics
- Launch of a private marketplace for Digital Out-of-Home
- New scorecards for retailers’ product pages
- Challenges and next steps in ad blocking
- Importance of internal communications during acquisitions
- New ad formats for dynamic travel campaigns by Facebook
Other Search News:
- The ineffectiveness of pruning content according to Google
- Key insights on AMP for publishers
- Google’s alert system for business queries in the search dashboard
- Indirect benefits of increasing page speed
- Tracking Google Top Stories ranking
- Understanding reverse SEO
- User feedback’s impact on Bing Ads
- Most popular Halloween costumes according to paid search clicks
- Top link-building strategies for 2018
- The negative effects of duplicate content on website performance
This summary provides a glimpse into recent developments and insights related to search and digital marketing.
