SearchCap: Google Search Console Update, Bing Ads Bot & Google Home

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Console expands reports for property sets
  Dec 12, 2016 by Barry Schwartz

  Google’s property set feature in the Google Search Console just got way more useful.

• Bing Ads is building a bot to help you manage campaigns better
  Dec 12, 2016 by Ginny Marvin

  While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.

• New wave of referrer spam wrecking Google Analytics data
  Dec 12, 2016 by Jonathan Hochman

  If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration.

• Act now: Save $300 on SMX West until this Saturday!
  Dec 12, 2016 by Search Engine Land

  Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast – Search Engine Land’s SMX West: March 21-23, 2017 in San Jose, CA. Register today for an All Access Pass and pay the “super early bird” rate of $1,695 — that’s a […]

• What does the Consumer Review Fairness Act mean for consumers and online reviews?
  Dec 12, 2016 by Sherry Bonelli

  Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.

• Optimizing Google Home search responses
  Dec 12, 2016 by Brian Ussery

  What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter is eliminating its ads that requested people’s personal information
• Act now: Save $300 on SMX West until this Saturday!
• Digital assistants, conversational search and the future of local
• Forget big data: Why thinking small can help marketers see the future
• Facebook Live will spin up 360-degree streaming to match YouTube
• Reviews: The most ignored, most important part of your social media strategy
• With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
• 5 effective ways to improve your website’s checkout conversion rate
• 5 tips for content marketing success in 2017
• How to use your buyer personas to build your 2017 marketing budget

Search News From Around The Web:

Local & Maps

• You Won’t Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay, BruceClay.com
• Menu Attributes – Why Your Services Page Just Got More Important, Mike Blumenthal
• Google Now Lets Business Owners Control Their Menu Links, Search Engine Roundtable

Link Building

• 11 Brilliant Ways to Get Backlink, semrush.com

Searching

• Alexa and Google Home Record What You Say. What Happens to Your Data?, Wired
• Goodbye News, Hello Top Stories, Moz
• Google Home users are starting to see Netflix and Photos integration options, 9to5Google
• Google is testing new search suggestions in the Play Store

SEO

• 6 Distractions Which Make Your SEO Less Effective
• 8 Steps to Securing Google Answer Boxes Using SEMrush
• Enterprise SEO: Why it’s so hard and how to make it easier
• Google Recommends You Look At Page Speed Insights & Plain Old Response Time
• Mobile Overlays and Popups: Issues with Google and SEO
• Screaming Frog SEO Spider Update – Version 7.0

SEM / Paid Search

• Google AdWords Expands Product Listing Ads on Right Sidebar

Search Marketing

• Google Supports Emoji Domains: Here’s How to Register Them, Bill Hartzer