Below is a summary of recent developments in search, as reported by Search Engine Land and other sources.
From Search Engine Land:
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Google Invites More Beta Testers to New Search Console
- Date: Sep 7, 2017
- Author: Barry Schwartz
- Google has sent out new invitations for testing the beta version of its Search Console.
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Google Attribution: Stepping In Where Others Haven’t?
- Date: Sep 7, 2017
- Author: Andrew Goodman
- There’s a demand for unbiased attribution measurement that surpasses the last-click model. Andrew Goodman examines if Google Attribution could be the solution.
- 6 Things About Google’s Q&A Feature on Maps
- Date: Sep 7, 2017
- Author: Joy Hawkins
- The new "questions & answers" section on Google Maps is highlighted, with insights shared on its usefulness.
Recent Headlines from MarTech, a Sister Site Focused on Internet Marketing:
- Mobile and desktop SEO require different strategies.
- Computer vision’s potential impact on marketing’s future.
- Reports suggest Google may acquire HTC’s phone division and expand its Android One program.
- Best practices for live chat to enhance conversion rates.
- A look into the history of customer loyalty.
- Employee engagement as the cornerstone of customer engagement.
- Tips to avoid programmatic advertising fraud.
- Dr. Martens’ digital strategy with martech to create detailed audience profiles.
- Insights from IDC’s Gerry Murray on AI.
- Traffic Cloud platform by DemandJump for tracking site traffic origins.
- Instagram begins testing app-like ads in Stories feed.
Link Building
- Challenges in organic growth in 2017, including link spam and migration issues.
Searching
- Concerns and developments in areas like Google’s relationship with controversial platforms, new sidebar tests, personalized feeds, and more.
SEO
- Strategies and tips for optimizing product pages.
- Myths in SEO that need debunking.
- Advanced tips for local SEO tracking.
- Insights on Google’s ranking policies and cache interpretations.
- A comprehensive guide to hreflang and visual search techniques.
SEM / Paid Search
- A case study on Bing Ads’ success in enhancing efficiency for DS Automobiles.
Search Marketing
- Strategies for boosting ecommerce sales via product pages.
