Below is a summary of what happened in search today, featuring updates and insights from various sources.
From Search Engine Land:
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Google Search App for iOS Updates: The app now includes Gboard, a trending widget, and 3D Touch enhancements.
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AdWords Dynamic Search Ads Enhancements: New features include page feeds and upcoming support for expanded text ads.
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SMX Advanced Conference: An important event for SEO and SEM professionals, scheduled for June 13-14 in Seattle, noted for its advanced sessions.
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SEO Software Platform Comparison: Evaluating 13 leading vendors to help manage and optimize extensive campaigns effectively.
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PPC and SEO Titles Study: Research suggests discrepancies between paid search and organic title performance.
- Link Building Challenges: An exploration of common barriers to naturally attracting quality links.
Recent Headlines From MarTech, Our Sister Site:
- Information on SMX Advanced, insights on local marketing, preparing for local reach, AI-driven mobile ad models, and changes in social media platforms.
Search News From Around The Web:
Local & Maps
- Yelp now provides embed codes to showcase reviews on websites.
Link Building
- Discussion on various link-building tools and Google’s stance on not finding pages without links.
SEO
- Google is enhancing features like rich results for podcasts and considering new data options in Search Console.
- The impact of Google’s Fred Update and how to tackle local SEO spam tactics.
- Future trends in SEO for 2017 and issues like keyword cannibalization.
SEM / Paid Search
- Tips on evaluating PPC ad rotation settings and optimizing Google Analytics with essential upgrades.
