Below is a summary of today’s search news, reported from various web sources.
Updates from the Search Industry:
Google to Fix Search Console Analytics Bug
- Mar 13, 2017 by Barry Schwartz
Google assures users not to worry about a confirmed bug in the Search Analytics report, as no data on rankings or traffic was lost.
Holi Festival Celebrations in Google Doodle
- Mar 13, 2017 by Amy Gesenhues
The "Festival of Colors" doodle marked the celebration of Holi, signifying the triumph of good over evil.
Manufacturing FAQs: A Content and Search Marketing Staple
- Mar 13, 2017 by Dianna Huff
The benefits of FAQ pages include improved search rankings and effective paid search landing pages.
Understanding Brand Marketing
- Mar 13, 2017 by Sponsored Content: Act-On
Clarifies the often misunderstood concept of brand marketing, beyond logos or fonts.
WebMD’s Alexa Health Skill Critique
- Mar 12, 2017 by Greg Sterling
The Alexa skill faced challenges in understanding drug names, unlike the better-performing Google Home.
Seasonal SEO Insights
- Mar 13, 2017 by Laura Scott
Tips for recognizing seasonal trends that can impact website traffic.
The Importance of Customer Experience
- Mar 13, 2017 by Digital Marketing Depot
Highlights how a positive brand experience can lead to significant spending by happy customers.
Headlines from MarTech:
- SEM account management strategies.
- Improvements in the ESP market.
- Limited martech investments.
- The Instant Pot’s viral success.
- Marketing approaches for voice search.
- The ATSC 3.0 standard integrating TV and internet.
- Insights into brand marketing.
Search News from Across the Web:
Industry Insights
- A survey reveals most spend less than $1000 monthly on SEO tools.
Local & Maps
- Local reviews have substantial influence in gaining business.
Link Building
- Effective modern link acquisition strategies are shared.
Search Insights
- Tips on searching and quoting research.
SEO Developments
- Addressing noindex posts and changes from Google’s Fred Update.
- Discussion on the mobile-first index and its implications.
SEM/Paid Search
- Experts share secrets on new AdWords features.
- Common pitfalls when implementing new PPC features.
