SearchCap: Google Rich Cards, AdWords Store Visits & Fake News

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Why Google might not be able to stop “fake news”
  Nov 22, 2016 by Danny Sullivan

  Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.

• Google is testing images in Sitelink extensions
  Nov 22, 2016 by Ginny Marvin

  Spotted on mobile, the extensions display in a swipeable carousel.

• US Presidential election data: searcher intent vs. demographic polling
  Nov 22, 2016 by Brian Ussery

  Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.

• Link building is (specialized) marketing
  Nov 22, 2016 by Andrew Dennis

  Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.

• Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday
  Nov 22, 2016 by Ginny Marvin

  The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.

• The future of paid search buying
  Nov 22, 2016 by Andrew Ruegger

  Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.

• Google Rich Cards expand to local restaurants and online courses
  Nov 21, 2016 by Barry Schwartz

  Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.

• Social Media Marketing 3.0: Best practices for ramping up social ROI
  Nov 22, 2016 by Digital Marketing Depot

  Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Social Media Marketing 3.0: Best practices for ramping up social ROI
• Setting SEO KPIs for small manufacturing websites
• Google gives app marketers more ways to promote their apps with ads
• 3 next-level Yelp tricks for business owners
• ON24’s CMO says creativity, patience & never resting on your laurels are key to success
• The limitations of Facebook’s anti-discrimination policy and others like it
• Nielsen: Mobile targeting is getting better, particularly when targets are narrower
• Global content marketing: It’s gonna be big!
• Social media, the subscription economy and the new face of retail
• Update: FTC holds Warner Brothers accountable for online influencer deception

Search News From Around The Web:

Local & Maps

• Google Earth: The 25-Year Search
• Two new (and one tried-and-true) ways to get through turkey day with Google Maps

SEO

• 10 Mentors Who Can Help You Understand SEO and the SEO Industry
• 92 Ways to Repurpose Old Content
• Automating Technical Reporting for SEO
• Enterprise SEO: 7 Strategies for Success
• Firebase App Indexing for Personal Content
• Google LocalBusiness Schema Now Requires Image & priceRange Data Fields
• New Google Rich Cards for NewsArticle, LocalBusiness?

SEM / Paid Search

• ‘Tis the season, so make sure you have the AdWords app
• Changes in severity for validation issues in the Content API for Shopping
• When You Need The Right Negatives Use Phrase Match