Here is a rewritten version of the article with URLs removed:
Below is a summary of search-related events that occurred today, as reported by Search Engine Land and other sources across the web.
From Search Engine Land:
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Google has officially introduced a new tab-based local panel for easy review access
- June 7, 2017 by Barry Schwartz
- Users can now switch between a local listing’s details and reviews within Google search results.
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The 2017 AdWords roadmap is packed with artificial intelligence
- June 7, 2017 by Frederick Vallaeys
- Columnist Frederick Vallaeys shares insights into new AdWords features unveiled at Google Marketing Next.
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How AI is disrupting major industries
- June 7, 2017 by Sponsored Content: Amplero
- Advances in artificial intelligence often inspire varied reactions, from anxiety over technology to a hopeful vision of a future where machines solve complex challenges.
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Grow Customer Lifetime Value with People-Based Search Marketing
- June 6, 2017 by Digital Marketing Depot
- Shift your focus beyond keywords to tailor PPC campaigns based on the viewers or clickers. This people-based approach can enhance the cross-channel customer experience and optimize PPC performance.
- SMX Advanced is nearly sold out! Less than 100 tickets remain.
- June 6, 2017 by Search Engine Land
- Next week, SMX Advanced attendees in Seattle will dive into actionable SEO and SEM tactics, engaging with marketers who are shaping the search industry.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- The next tech innovation for live audience engagement: Voice
- Apple’s Intelligent Tracking Prevention and its potential benefit to Google/Facebook
- Beyond SEO: Understanding management
- Basics of Bing Ads management for beginners
- Instagram’s direct-response Story ads now available for self-service
- Wall Street Journal’s Google traffic dips 44% post-First Click Free exit
- Location data predicting retail store closures
- Alternative social media attribution models to single-touch
- Facebook introduces templates for Canvas ads and extends the format to Collections
- Mitigating chaos and stress in email marketing
- Apple introduces indoor maps for malls and airports, along with a Do Not Disturb mode
- Segment’s tracking without third-party cookies
- Janrain launches one of the first GDPR portals for consumer data
- How AI is affecting major industries
- Enterprise Social Media Management Software: A Marketer’s Guide, Sixth Edition
- SMX Advanced is nearly sold out! Fewer than 100 tickets left.
Search News From Around The Web:
Local & Maps
- Explore the songlines of Uluṟu with Google Maps Street View and Story Spheres
- Google testing carousels in hotel local packs
Link Building
- Historic Index Update for June 2017
Searching
- SearchResearch Challenge (6/7/17): Finding shadows in ball parks?
SEO
- Six ways nonprofits can leverage SEO
- Google clarifies the order of language values in hreflang is not significant
- Hyphens in search queries can alter their meanings for Google
- New site crawl capability finds more issues across more pages faster
- Google favors pop-up style DIVs over interstitials
- Yoast SEO 4.9: Bug fixes
SEM / Paid Search
- The basics of conversion tracking for PPC managers
