SearchCap: Google Returns to Apple, Bing Business Search, and Bing Ads with LinkedIn Integration

Below is a summary of the recent developments in the search industry.

Today’s Search Highlights:

1. Apple Returns to Google for Search Results on iOS & Mac
   On September 25, 2017, Apple reverted to using Google for its search results on iOS and Mac after utilizing Bing for several years.

2. Integration of Bing Ads with LinkedIn Underway
   Bing Ads is integrating LinkedIn graphs and expanding its in-market audiences, driven by artificial intelligence developments.

3. Current Trends in the Russian Search Market
   Brendan McGonigle analyzes the evolving Russian search market in light of Google’s compliance with local competition laws.

4. Bing for Business Introduces Smart Search Features
   A preview of Bing for business features has been launched, enhancing search capabilities within organizations.

5. PPC Challenges in Selling Manufacturing Capabilities
   Dianna Huff discusses overcoming the challenges of using Google AdWords for products and services that are not well-defined.

6. Machine Learning’s Impact on Paid Search Marketing
   Greg Sterling reports that machine learning-optimized campaigns achieve significantly better results and lower costs.

Recent Highlights From MarTech:

• Strategies for improving link equity distribution and capturing opportunities.
• Progress on Google My Business features.
• Use of AI for enhancing link building and search rankings.
• Instagram’s growth to 2 million monthly advertisers.
• Preparation tactics for successful video marketing during holidays.
• Sailthru’s Personalization Index for online retailers.
• The significance of experience in email marketing.
• The potential transformative impact of bots on marketing.
• Insights from VisionEdge Marketing on the limitations of marketing technology.
• New YouTube Studio updates for creators.
• Facebook’s approach to measuring ad performance in relation to TV campaigns.
• Case study on deindexing low-quality content.
• Basic guidance on adding URL versions to Google Search Console.

Industry News:

• Google’s compliance with strict publication bans concerning victim and offender names.
• Insights from Sebastian Thrun on future technologies like flying cars.
• The Levi’s Commuter Trucker Jacket powered by Google’s Jacquard technology.

Local & Maps Updates:

• Ongoing issues with Google My Business logins.

Searching Trends:

• Innovations in navigation from Google Scholar.
• Advancements in Bing’s business-focused features.
• Google Finance’s plan to phase out the Portfolios section.

SEO Insights:

• Various factors influencing Google rankings and updates on Google’s approach to HTTPS, AMP, and other SEO tools and practices.

SEM / Paid Search News:

• Details on the Art and Science of Bing Ads Targeting webcast.
• Considerations when deciding to hire an in-house PPC expert.

Search Marketing Tips:

• Utilizing other marketing tactics to improve Google keyword rankings.