SearchCap: Google Real-Time Index, AMP Expansion & Search Analytics Filters

Below is a recap of today’s happenings in the world of search, including updates from Search Engine Land and other corners of the web.

From Search Engine Land:

• Google beta testing a real-time indexing API
  May 19, 2016 by Barry Schwartz

  Google is experimenting with a real-time indexing API to discover content even faster than currently possible.

• Google bringing featured snippets & rich results filters to Search Analytics report
  May 20, 2016 by Barry Schwartz

  Google adds more filters to the Search Analytics report in the Google Search Console, enhancing data insights.

• Google AMP has reached 125 million documents & is expanding to apps & recipe pages
  May 19, 2016 by Barry Schwartz

  AMP is growing and expanding into new areas. Richard Gingras shared recent updates at Google I/O.

• What marketers need to know about Google assistant and Google Home
  May 20, 2016 by Joe Youngblood

  Joe Youngblood discusses the increasing significance of voice search and Google’s investments in related technologies that marketers should note.

• 4 effective local positioning strategies you’re overlooking
  May 20, 2016 by Lydia Jorden

  SEO columnist Lydia Jorden offers four impactful strategies to boost local search performance.

• Search in Pics: Google I/O, Sundar Pichai with Danny Sullivan & fancy YouTube toilets
  May 20, 2016 by Barry Schwartz

  This week’s Search In Pictures series showcases images from the web, including events at Google I/O and other intriguing snapshots from the industry.

• The 5 best digital marketing courses for the modern-day marketer
  May 20, 2016 by Sponsored Content: Careerplay

  Modern digital marketers need a range of skills. Here’s a roundup of courses that offer comprehensive training across various disciplines.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Yahoo bids coming in at 50 percent less than expected — [report]
• Here’s how the presidential email campaigns are shaping up
• Move over, text ads: How data feeds are driving new search experiences
• Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking
• 3 ways to improve B2B lead quality
• Guarantee your marketing automation success with persona-based content
• MarTech Today: Google Daydream VR headset, Invoca’s “missing channel” & Bing’s UET Tag Helper
• Ensighten’s tags open up data collection for IBM’s Marketing Cloud

Search News From Around The Web:

Industry

• Getting to know the team, DuckDuckGo Blog

Local & Maps

• Get away for Memorial Day with Google Maps’ road trip-friendly features and tips, Google Lat Long

Link Building

• Google: How Links to Other Pages Influences Quality of the Page, thesempost.com

Searching

• Google Translate Autocomplete, Google Operating System
• The Ever-Expanding Knowledge Graph Cards, Google Operating System
• Why Google Increased Title & Description Lengths in Search Results, thesempost.com

SEO

• App Search – Whiteboard Friday, Moz
• How to Leverage Google’s New Longer Titles for SEO, SuccessWorks
• Is There A Safe Way To Redirect A Penalized Site Without Passing The Google Penalty?, Search Engine Roundtable
• SERP features, semrush.com

SEM / Paid Search

• 6 Ways to Organize Your PPC Account to Improve Performance, Portent
• Use AdWords Editor Like A Pro, PPC Hero

Search Marketing

• Video: Google Search Console Upgrades, Google Penalties, Real Time Index API & I/O, Search Engine Roundtable