Below is a summary of the latest events in the search world, as reported by Search Engine Land and other sources.
From Search Engine Land:
-
Google+ Accounts No Longer Required for Local Reviews
Date: April 4, 2016 by Barry Schwartz
Google has updated the interface for adding reviews on local results, removing the requirement for a Google+ account. -
Google Updates Search Quality Rating Guidelines
Date: April 4, 2016 by Barry Schwartz
Google has revised its search quality raters guidelines as of March 28, decreasing the document from 160 to 146 pages. -
Google Addressing Search Analytics Bug in Search Console
Date: April 4, 2016 by Barry Schwartz
There’s a missing day of data in the Google Search Analytics report, but Google is working on a fix. -
Finding Relevant and Proof Terms for Your Content
Date: April 4, 2016 by Jayson DeMers
Jayson DeMers shares tips on focusing content on the right keywords to boost SEO through solid keyword research. -
Prominent Fandango Showtimes Links in Mobile Search
Date: April 4, 2016 by Ginny Marvin
Fandango showtime links are now more prominent in mobile search results on both iOS and Android. -
Columbia University Researchers on Google’s URL Takedown Requests
Date: April 4, 2016 by Amy Gesenhues
A study claims 28% of Google’s URL takedown requests are invalid, with 4.2% targeting sites without any copyright-infringing content. -
Recipe for Precise Remarketing Campaigns
Date: April 4, 2016 by Susan Waldes
Susan Waldes discusses a structured approach to successful remarketing campaigns. -
Session Ideas Wanted for SMX East
Date: April 4, 2016 by Chris Sherman
Input is requested to help plan the upcoming SMX East conference, held in New York City from September 27–29, 2016. Contributions and session ideas are welcome. - Upcoming Webcast: “Mapping the Value of Your Customer’s Experience”
Date: April 4, 2016 by Digital Marketing Depot
A webcast on April 12th will discuss how brands can adapt to the changing customer journey and capture today’s consumer.
Recent Headlines from MarTech:
- April Fools’ gags, Snapchat 2.0 & more were discussed in Marketing Land Live #7.
- Enhancing Google Knowledge Graph results through case studies.
- The rise of personal assistants and the decline of the search box.
- Comparative analysis of Google vs. Facebook in mobile display.
- Insights from digital marketing experts on Instagram’s new algorithm.
- Statistics show 80% of social media time is spent on mobile devices.
- The advantages of using out-stream video ads.
- Simplifying the management of marketing automation campaigns.
- Highlighting major brands that effectively use content marketing.
- MarTech Today’s discussion on overlapping tech and other digital trends.
- All digital growth attributed to mobile usage, according to comScore.
Search News From Around the Web:
Industry:
- Satya Nadella interview with Business Insider.
Local & Maps:
- Google Testing Business Review Snippets In Map Pack.
- Analysis of data in Google Earth’s 3D imagery by Google Earth Blog.
Link Building:
- Strategies for building a media list for PR using link data.
Searching:
- Google plans to allow votes on talent shows from search results.
SEO:
- An exploration of why Black Hat SEO still works.
- Google’s Paul Haahr discusses the relevance of learning SEO from patents versus quality raters guides.
Search Marketing:
- The impact of PR on enhancing SEO, PPC, and conversion results.
- Achieving high scores with Google’s Page Speed Test Tool.
These updates provide a comprehensive overview of the latest trends and changes in the search and digital marketing industries.
