SearchCap: Google Political Bug, PageRank Redirects & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google returns special presidential candidates box that previously omitted Donald Trump
  July 27, 2016 by Barry Schwartz

  Google blames “technical bug.” Sanders continues to show as having

• Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
  July 27, 2016 by Barry Schwartz

  Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value.

• YP brings search and location data together in “audience cartography”
  July 27, 2016 by Greg Sterling

  The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.”

• AdWords Editor updated to support expanded text ads
  July 27, 2016 by Ginny Marvin

  A new section for expanded text ads is among several updates in AdWords Editor 11.5

• The definitive SEO audit part 3 of 3: Off-site
  July 27, 2016 by Dave Davies

  In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and addressing the issues found therein.

• SEO requirements for a new website platform
  July 27, 2016 by Clay Cazier

  Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.

• Marketing. Tech. Management. See the MarTech Europe agenda.
  July 27, 2016 by Search Engine Land

  Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1–2 November in London. The MarTech agenda features case studies from brands and agencies innovating […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Does the IAB’s first ad-blocking study provide the “missing stat”?
• How to use device bid adjustments, straight from Google
• TrackMaven Report: What your content says about your social media marketing strategy
• Local businesses trump big businesses when it comes to delivering on-site updates
• Not just for payments, mobile wallets an underused consumer channel — [survey]
• Pokémon Go, augmented reality and the future of local marketing
• Use Power BI to supercharge your SEO
• The art of link building: Why creating connections is the key to success
• 3 ways marketers can use speed to their advantage
• 8 tips from 7 months of local sponsorship marketing
• MarTech Today: Ubimo teams up with Cuebiq, Taboola buys ConvertMedia & The Washington Post builds “user-first” ad tools
• Pinterest poaches Snapchat’s ad research boss Gunnard Johnson
• Flok wants to bring chatbots to the small business masses
• Apple earnings: Company beats with $42 billion, iPhone SE above expectations
• Twitter’s ad biz struggles under pressure on video ad pricing
• Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad

Search News From Around The Web:

Local & Maps

• Apple Maps adds Parkopedia data on garages and parking lots, appleinsider.com

Link Building

• Google Says Penguin Will Be Rolling Out But Won’t Say When, Search Engine Roundtable
• New Features: Enhancing Majestic Usability, Majestic Blog

Searching

• SearchResearch Challenge (7/27/16): Mind the gap!, SearchReSearch

SEO

• Google Won’t Penalize For Emojis Or Symbols In Your Snippets, Search Engine Roundtable
• Is A Google Update Brewing? Some Early Chatter & Signs., Search Engine Roundtable
• Using Nofollow on Navigation for Crawl Budget Reasons, thesempost.com

SEM / Paid Search

• Optimize Google’s Expanded Text Ads and Take Over the SERPs, 3qdigital.com
• Begin upgrading your standard text ads before October 26th, Google Ads Developer Blog
• Bidding Farewell To AdWords Converted Clicks, PPC Hero
• Google Keyword Planner Looses Accuracy with its Data, vertical-leap.uk