Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Google offers new hotel search filters, deal labels and airline price tracking
Jul 12, 2016 by Greg Sterling
New tools are intended to respond to increase in mobile travel traffic and bookings.
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Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Jul 12, 2016 by Ginny Marvin
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
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Feed your search marketing obsession at SMX East
Jul 12, 2016 by Search Engine Land
You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and strategies that will improve…
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Mobile marketing AMPlification: Content, performance and measurement
Jul 12, 2016 by Jim Yu
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
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Earned engagement and fragmented audiences: kickstart your process in the enterprise
Jul 12, 2016 by Garrett French
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.
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Rotating ad copy: What traffic are you missing out on?
Jul 12, 2016 by Daniel Gilbert
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Feed your search marketing obsession at SMX East
- Simply Measured offers “first social measurement API” for marketers
- 3 common mistakes made in do-it-yourself PPC
- Twitter will tell brands more about people who see their tweets, visit their sites
- 7 lessons to jump-start your digital marketing in Asia
- MarTech Landscape: What is OTT programming and why does it matter?
- Redefining success: 3 dangers of email conversion inflation
- Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Shopping updates
- As publishers see rising returns on video, Facebook is getting more of their ad campaigns
- 3 reasons your content isn’t getting shared — and how to fix them
- MarTech Today: Google Cloud adds online video tools, new Privacy Shield regulations & more
- Twitter’s live TV lineup grows with three Bloomberg weekday shows
- In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
- Facebook’s testing another ad-free Pages design for desktop
Search News From Around The Web:
Industry
- Bing Agency Awards In New York, Search Engine Roundtable
- Google just scored a bunch of new property to make its crazy dream campus come true, Recode
- Google Mobile: Virtual Keynote with John Mueller and Mariya Moeva, Stone Temple
Local & Maps
- Google Cuts Back on Incentives for Local Guides, Search Engine Journal
- Google Maps Reviews From “A Google User” Returns, Search Engine Roundtable
- New Google Help Page – To Create a Link for Customers to Write Reviews, Mike Blumenthal
- The “backspace key” in Google Earth, Google Earth Blog
Link Building
- Local SEO Search Ranking Research Uses Majestic Link Data to Prove Links Matter, Majestic Blog
Searching
- Shop Together, Search Together: Collaborative E-commerce, Web Search
- Understanding and Predicting Question Subjectivity in Social Question and Answering, Web Search
SEO
- 5 Technical Factors to Check When Your Search Rankings Take a Dive, Search Engine Guide
- Google’s Quality (Phantom) Update in June 2016, similarweb.com
- No Google Ranking Advantage to Removing Older Content, thesempost.com
- The Search Marketer’s Guide to ItemRef & ItemID, Moz
- User Behavior: The Next Frontier in SEO, semrush.com
SEM / Paid Search
- Google AdWords Emailing Advertiser To Make Mobile Specific Ads, Search Engine Roundtable
- Register now for the AdWords Scripts workshops!, Google Ads Developer Blog
