Below is a summary of today’s search-related developments from various sources.
From Search Engine Land:
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Google says Penguin recoveries have started to roll out now
Sep 28, 2016 by Barry Schwartz
Recoveries from the Penguin penalty are finally starting. -
iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
Sep 29, 2016 by Matt McGee
iProspect secures multiple awards for the second year in a row. -
Prepping SEO for 2017: it’s all about the ROI
Sep 29, 2016 by Janet Driscoll Miller
Janet Driscoll Miller shares a plan for proving the ROI of SEO and securing next year’s budget. -
The myth of the duplicate content penalty
Sep 29, 2016 by Patrick Stox
Patrick Stox addresses the confusion around Google’s handling of duplicate content. -
Google Maps app adds “Ok Google” voice command activation for hands free directions
Sep 29, 2016 by Barry Schwartz
Google enhances voice search within the Google Maps app. -
Ladislao José Biro Google doodle honors the inventor of the ballpoint pen
Sep 29, 2016 by Amy Gesenhues
Biro, a journalist, received a patent for the ballpoint pen in 1938. -
Apple rolls out Search Ads for the App Store
Sep 29, 2016 by Greg Sterling
Search Ads go live on October 5, with Apple offering a $100 credit for the first campaign. - Updating your SEM toolbox with new, shiny tools –- SMX East 2016
Sep 29, 2016 by Pauline Jakober
Pauline Jakober highlights the best tools for PPC professionals discussed at SMX East.
Recent Headlines From MarTech:
- What’s more important than a B2B buyer’s lead score?
- Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links
- Your best users: Where they are and how to find them
- Two new studies on effective campaigns and mobile ad formats
Search News From Around The Web:
Industry
- Link Building Stories That Can Save Your Site from Shah Menz
- SEO – Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More
Local & Maps
- Apple brings Maps traffic data to four smaller European countries
- Is that a Possum near me?
Link Building
- How to Build Backlinks Using Your Competitors’ Broken Pages
- Penguin 4.0 Update – The Good, The Bad and The Ugly
Searching
- Donald Trump Pushes Debunked Theory That Google Suppressed Rival’s Bad News
SEO
- Google Algorithm Update Shakes Up Image Boxes & Rank
- Google Says App Indexing Ranking Boost Still Valid Regardless Of AMP
- Parts Of Google Penguin 4.0 Rolled Out Prior To Friday
- The Key to Succeeding with your Local SEO
- What Wikipedia Doesn’t Tell You About SEO Techniques
SEM / Paid Search
- Google’s Responsive Display Ads Pack A Punch
