SearchCap: Google Penalty, Yandex Actions & Google Shopping Updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs
  Nov 23, 2015 by Ginny Marvin

  The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting.

• Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
  Nov 23, 2015 by Andrew Shotland

  Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests thinking local.

• Google Received More Than 65 Million URL Takedown Requests In The Past Month
  Nov 23, 2015 by Amy Gesenhues

  The current number of weekly URL copyright removal requests is nearly double what it was this time last year.

• Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
  Nov 23, 2015 by Brian Patterson

  Having trouble showing progress in online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time.

• After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
  Nov 23, 2015 by Ginny Marvin

  With Bing now at the center of Microsoft’s consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.

• Local Resource: 50 Top International Citation Sites
  Nov 23, 2015 by Myles Anderson

  Doing SEO for a business in another country and not sure where to start when it comes to local citations? Columnist Myles Anderson has compiled a list of sites for you.

• Google To Penalize Sites Using Deceptive Mobile Traffic Networks
  Nov 23, 2015 by Barry Schwartz

  Google is actively working on detecting and penalizing sneaky mobile traffic networks.

• Yandex To Notify Webmasters Over Violations Of Their Webmaster Guidelines
  Nov 23, 2015 by Barry Schwartz

  Yandex, the largest search engine in Russia, now notifies webmasters when they violate their Webmaster Guidelines.

• Search Market Share In October 2015 Looks A Lot Like It Did In October 2008
  Nov 23, 2015 by Greg Sterling

  October desktop search data from comScore indicates that Google’s market share is roughly 64 percent, similar to October 2008.

• 10 Ways To Calm The Chaos Of Content Marketing
  Nov 20, 2015 by Digital Marketing Depot

  The right message, in the right place, at the right time, to the right audience. Want to know how to end the chaos of your organization’s content creation, management, and measurement? This guide from Oracle provides steps to help streamline your plan.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game
• Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
• Make It So: Google’s Voice-Search-Enabled Star Trek Communicator Pin
• Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
• Google Launches Compare For Mortgages In The US
• Is Google Now Becoming A News Reader Too?
• 5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
• Google Customer Match From The Email Marketer’s Point Of View
• MarTech Today: Facebook VR, Google Analytics’ Calculated Metrics & SEO For Featured Snippets
• Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
• Guide To Advertising On Instagram
• Databox Launches Free App To Watch Over Your Marketing Platforms
• Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse

Search News From Around The Web:

Industry

• For Star Wars fans, old and new, Official Google Blog

Local & Maps

• Discover Jordan’s past and present in Google Maps, Google LatLong

Link Building

• 5 Sure-fire Ways to Avoid a Google Penguin Penalty, ProBlogger
• Examples of the Most Powerful Links for SEO, ignitevisibility
• [New Feature Alert] Browse Keyword Positions In Germany And France, blog.ahrefs

Searching

• Microsoft helps you search for the perfect gifts and save money this holiday season, Bing Search Blog

SEO

• 12 Provably False Ideas Your SEO Should Not Be Telling You, SEO Theory
• Example ‘High Quality’ E-commerce Site From Google Search Quality Rating Guidelines 2015, hobo-web
• Google Search Analytics Data Caught Up But App Analytics Now Dead, Search Engine Roundtable
• Google: Expert Product Descriptions Not Critical For Rankings?, Search Engine Roundtable
• Google’s 2015 Unconfirmed Algorithm Updates and Their Connection to Panda and Phantom, hmtweb
• Prerender and You: a Case Study in AJAX Crawlability, Distilled
• Site Command Now Shows Featured Snippets In Google, Search Engine Roundtable
• The Evolution of SEO is Not the Same as Death, Overit Blog
• Why You Should Care About Google’s Crawl Budget, Renegade Search

SEM / Paid Search

• Avoid Post-Turkey Crowds and Shop YouTube’s Awesome Stuff Week Gift Grab, Inside AdWords