Below is a summary of recent events in the search landscape, as covered by industry experts and other online sources.
Highlights from the Search Industry:
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Natural News and Google Penalties
February 23, 2017, by Barry Schwartz
A Google webmaster violation led to the penalization of a website, unrelated to its controversial content. -
Google’s Featured Answers Controversy
February 23, 2017, by Amy Gesenhues
Google mistakenly listed four U.S. presidents as KKK members in its "featured snippets," despite a lack of evidence. -
Review of Free PPC Reporting Tools from Google
February 23, 2017, by Frederick Vallaeys
An evaluation of Data Studio was conducted to assess its effectiveness for search marketers. -
Gboard Updates
February 23, 2017, by Barry Schwartz
Google has enhanced its iOS keyboard with new languages, voice typing, emojis, and doodle features. -
Exoplanet Discovery Doodle
February 22, 2017, by Amy Gesenhues
A Google doodle, designed by Nate Swinehart, celebrates NASA’s discovery of seven Earth-like planets. - B2B Marketing Automation Guide – 2017 Edition
February 22, 2017, by Digital Marketing Depot
The guide offers insights into the B2B marketing automation software market and implementation strategies.
Latest Insights from MarTech, Focused on Internet Marketing:
- The critical role of UX in SEO’s future
- Machine learning’s impact on SEO ranking models
- Strategies for small retailers to compete using Google Shopping
- Hootsuite’s acquisition of analytics provider LiftMetrix
- Tru Optik’s new OTT TV ad targeting capabilities
- Collaboration between Brainshark and Highspot on sales enablement
- LinkedIn Ads targeting strategies
- Expansion of Facebook’s mid-roll ads and non-live test
- Tips for effective email campaigns
- App installation leadership by Facebook and Google, with Twitter retaining users
- Survey insights on Snapchat and advertisement impact
- Differentiating conversion optimization from design
- Updated B2B Marketing Automation Platforms Guide for 2017
Search News From the Web:
Link Building
- Cautions on using contests for links
Searching
- A patent offering insights into Google’s answer box generation
SEO
- Analysis of recent Google update winners
- Impacts of removing HTTP URLs
- Google Answer Box content optimization
- Utilization of Google Search Console for SEO
- Website structure’s effect on SEO
- Local business ranking strategies
- Understanding schema
- Choosing the right type of redirect
SEM / Paid Search
- Key insights on expanded text ads
- Managing long-tail queries in AdWords
- PPC, KPIs, and marketing funnel integration
