SearchCap: Google Pays Apple $1B, comScore Report & SEO Content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up
  Jan 22, 2016 by Greg Sterling

  December desktop search rankings from comScore came out yesterday. Bing gained slightly versus November; most others are off a fraction of a point. Google has lost market share and volume versus a year ago, when it had a share of 65.4 percent. A year ago, Bing was at 19.7 percent; today it’s at 21.1 percent.

• 3 Methods For Defining Your SEO Content Needs
  Jan 22, 2016 by Casie Gillette

  Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content, and talking to customers.

• Local SEO For WordPress Websites
  Jan 22, 2016 by Marcus Miller

  Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS.

• Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot
  Jan 22, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Penguin Awareness Day: Source: Google+ The Google Dance T-Shirts: Source: Instagram Google Madrid’s Micro Library: Source: […]

• Create A Killer PPC Strategy With This 3-Step Process
  Jan 22, 2016 by Jeff Baum

  Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.

• Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale
  Jan 22, 2016 by Amy Gesenhues

  Scoville, a pharmacologist and author of “The Art of Compounding,” created the Organoleptic Test to measure a pepper’s heat-level.

• Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement
  Jan 22, 2016 by Greg Sterling

  In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture
• Auto Adtech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In
• Twitter To Up The Ad Ante With 30-Second Skippable Pre-Roll Ads
• Shock Top Says Its Super Bowl 50 Ad Will Be “The Greatest Super Bowl Commercial Of All Time”
• Miami-Based Startup Videoo Wants Its Video Player To “Unlock The Playlist” For Brands
• Not Another Post About The Future Of SEO In 2016
• Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency
• How to Maximize Your ROI With Mobile Marketing In 2016
• The “Bud Light Party” Super Bowl 50 Ad Gets Political With Amy Schumer & Seth Rogen
• Why The Wrong Web Traffic Is Ruining Your Landing Page Test
• 2016: The Year Of Display
• MarTech Today: SocialMoov’s Downtime, Brave Ad Blocker & Google’s “Core” Algorithm
• Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
• Facebook Makes News Feed More Relevant Again With Organic Audience Optimization

Search News From Around The Web:

Industry

• Amit Singh of Google for Work: A Respectful Clash of Ideas, New York Times
• Google in Talks to Settle European Tax Disputes, Wall Street Journal

Local & Maps

• Apple expands Maps capabilities with new Flyover, Nearby and Traffic location data, appleinsider.com

Link Building

• How To Get Backlinks by ‘Stealing’ From Your Competitors, ahrefs.com

Searching

• Google Cache Now HTTPS For HTTPS Sites, Search Engine Roundtable

SEO

• Google Cache Showing Wrong Site? It May Think The Site Is Duplicate., Search Engine Roundtable
• Is There Such a Thing as Too Many Pages for SEO?, thesempost.com
• SEO finally comes to organic Facebook posts, blog.arhg.net
• SEO Website Redesign Checklist: Don’t Mess Up Your Site Traffic, Seer Interactive

SEM / Paid Search

• The Secret Math Behind Google Shopping, Feedonomics

Search Marketing

• Modern Internet Marketing Strategies Video: 90s SEOs Ammon Johns, Bill Slawski, Bruce Clay, Christine Churchill & Kim Krause Berg, BruceClay.com
• Creating the Right Marketing Mix – Whiteboard Friday, Moz
• Video: Google Core Algorithm, SEO Tracking & Google Cares, Search Engine Roundtable