Below is what happened in search today, as reported on Search Engine Land and other sources across the Web.
From Search Engine Land:
- Bing Ads Shares Halloween Data For Advertisers: Search, CTR, CPC Trends
Learn when to expect peak click-through rates and costs by product category and more.
- PhantomALERT: Waze Stole Our Database And Sold It To Google For $1 Billion
PhantomALERT has filed a lawsuit against Waze/Google for copyright violations, claiming Waze stole its points of interest (POI) database after failed partnership talks. Google is included in the suit as Waze’s legal owner and successor.
- Video Ads: Money For Nothin’ & Clicks For Cheap
If you’re a paid search marketer looking for new opportunities, columnist Pauline Jakober suggests exploring video ads.
- What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn?
Google remains silent on why many webmasters saw their Panda 4.2 gains reversed on August 14.
- Search In Pics: GooglePlex New Logo, Chrome 7th Birthday & Pajama Day At Google
This week’s Search In Pictures features the latest images from the Web, showing what people at search engine companies eat, how they play, who they meet, where they speak, what toys they have, and more.
- Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)
Local businesses’ visibility on the SERPs was impacted by Google’s “Snack Pack,” which shows only three results. Contributor Marcus Miller offers advice on handling the increased competition.
Recent Headlines From MarTech, Our Sister Site Dedicated to Internet Marketing:
- 4 Components Of The Best Social Media Campaigns
- Yelp Penalizes 100+ Movers Alliance Business Listings After Group Charged With Misleading Customers
- Capitalizing On The Digital Trail To The Offline Purchase
- 59 Percent Of Retailers Have Already Started Their Holiday Promotions [Survey]
- A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
- Comscore: Smartphone Penetration Above 77 Percent In US
Search News From Around The Web:
Industry
- The 20 schools with the most alumni at Google, Business Insider
Local & Maps
- Businesses’ Peak Hours Now Showing in Google’s Desktop Search Results
- Google Maps To Discontinue Manual Verification Process
Link Building
- What Kind of Content Gets Links?
SEO
- Clean Your Site’s Cruft Before It Causes Rankings Problems – Whiteboard Friday
