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Here’s a summary of today’s search-related developments from Search Engine Land and other sources across the internet.
From Search Engine Land:
– Google is experimenting with a Google My Business dashboard visible directly in web search results as part of an effort to encourage business owners to update their information more frequently.
– Voice search is becoming increasingly popular, yet many marketers lack a strategy for it. Jim Yu discusses the current state of voice search and offers tips for those who want to prepare for the future.
– Eric Enge provides insights from a recent SMX Advanced conference on Accelerated Mobile Pages (AMP).
– Dealing with duplicate ads can complicate AdWords campaigns. Daniel Gilbert shares a script to help identify and manage duplicated ads more effectively.
– Google’s ranking algorithm is comprised of over 200 “signals.” For marketers, it’s essential to prioritize rather than trying to perfect every single aspect. Sponsored Content by SEO PowerSuite outlines major ranking signals for 2017.
Recent Headlines from MarTech, a site dedicated to internet marketing:
– Common mistakes often made by B2B paid search beginners.
– Applications of AI in marketing: two important use cases.
– MarTech conference registration offers.
– Competitors leveraging Amazon’s Prime Day success.
– Store location social media pages have significantly higher engagement than brand pages.
– Facebook’s global expansion of News Feed-like ads in Messenger.
– News media aim to use antitrust laws in talks with Google and Facebook.
– Amazon Prime Day as a driver for Prime memberships and sales.
– Key trends in Martech for 2017.
– Ways for marketers to maximize the impact of their content.
Search News From Around the Web:
Industry:
– Introduction of Gradient Ventures by Google.
– Announcement of Journalism 360 grant recipients.
Local & Maps:
– Apple Maps adds public transit directions for various Nevada regions.
– Google Local Panel displays other business locations.
– Google Earth Pro released; free version of Google Earth to be discontinued.
– Updates to Google My Business Insights.
– Use of computer vision and Street View to map urban change.
Link Building:
– Effective link-building strategies for 2017 and beyond.
Searching:
– Popular search industries and traffic shares in the US.
SEO:
– Indications of a Google search algorithm update.
– Explanation and solution for index bloat.
– Method to bulk check indexed pages.
– Advice against taking shortcuts with domain ranking factors.
– Separate ranking for pages based on differing content.
– Recommendation for using self-referencing canonicals by Google.
– Google advises against redirecting by IP location.
– Conducting local SEO competition research.
– Initial SEO steps for a new website.
Search Marketing:
– Tips for creating effective mobile ad copy.
