SearchCap: Google More Results Button, New Filters for Search Console, and Chrome Search Suggestions

Below is a summary of the key happenings in search today, covering insights from various sources.

From Search Engine Land:

• Facebook & Cambridge Analytica: Overview and Implications
  A comprehensive look into Facebook’s history of privacy issues, focusing on the recent data breach and its implications for marketers. This comes at a time when Facebook’s CEO is testifying before Congress.

• Launch of Google’s ‘More Results’ Button on Mobile
  Google has officially introduced the ‘More results’ button for mobile searches, following a testing phase. This announcement was made via Twitter.

• Chrome’s Themed Search Suggestions
  Chrome is experimenting with search suggestions that are tailored to users based on their past Google searches, aiming to present relevant topics of interest.

• Enhancements in the New Google Search Console
  The updated Google Search Console now allows users to filter search performance reports by different categories such as Rich results, AMP results, and job-related sections.

• State of Digital Marketing Analytics Report
  A report detailing how digital marketing analytics is being adopted by top internet retailers, providing insights into the growth of this sector and the impact of major analytics vendors.

• Boosting B2B Remarketing Campaigns
  Four effective Google AdWords remarketing strategies are highlighted for enhancing brand presence, converting leads, and engaging customers without appearing intrusive.

• Google’s Automatic Fixes for Hreflang Tag Errors
  Discussion on Google’s ability to automatically correct certain hreflang tag errors, potentially saving time for webmasters.

Recent Headlines From MarTech:

• Snapchat is exploring new e-commerce features for Discover Publishers.
• Instagram is testing scannable Nametags, inspired by Snapchat.
• Reports indicate a slowdown in Apple smart speaker sales.
• Grabbr integrates blockchain technology to enhance social sharing.
• A character named Genius is introduced to promote a new IMAX film.
• Key points about Facebook’s updated Business Tools Terms for marketers.
• The expanding role of behavioral triggered emails beyond e-commerce.
• The debate over Dynamic Search Ads: suitable for beginners or experts?
• Strategies to outperform automated systems in PPC shopping ads.

Search News From Around The Web:

• A SearchResearch challenge on typographic questions.
• Insights into entity-first indexing with mobile-first crawling.
• The impact of augmented reality on SEO.
• Exploring alternatives to doorway pages and their implications.
• Clarification that 404 errors in Google Cache do not affect rankings.
• Techniques for identifying and fixing broken links to improve SEO.
• An analysis of Google’s related entities patent and its significance.
• The role of social media marketing in link building.
• Utilizing AdWords geographic data reports.
• Writing tips for content creation and inspiration.