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Below is what happened in search today, as reported from various sources across the web.
From Search Engine Land:
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Google brings back emojis in the search results snippets for relevant queries
Feb 17, 2017 by Barry Schwartz
Google has reinstated displaying emojis in the search results when deemed relevant to the query. -
Google temporarily disables ‘not mobile-friendly’ label in search results due to bug
Feb 17, 2017 by Barry Schwartz
A bug has caused Google to remove the mobile-friendly label from the search results. They are working on fixing the issue and will restore the label once resolved. -
How to write PPC text ads in 2017’s sophisticated environment
Feb 17, 2017 by Matt Umbro
The increased customization options for search ads can seem complex. Columnist Matt Umbro discusses key components that likely impact your CTR and conversion rates. -
Organic traffic & link building for small businesses
Feb 17, 2017 by Marcus Miller
Link building is a challenging task for small businesses. Columnist Marcus Miller explores how it works today and what small businesses can do to get started. -
Search in Pics: Google indoor clouds, Bing heart balloon & stroopwafels
Feb 17, 2017 by Barry Schwartz
This week’s Search In Pictures showcases what people at search engine companies are eating, playing with, and meeting. Featuring indoor clouds at Google’s office and more. -
Google iOS app gets new local search filters, more AMP support & Gboard access
Feb 17, 2017 by Amy Gesenhues
Version 23.0 for the Google iOS app introduces new local search filters, additional AMP support, and Gboard integration. - How retailers can leverage search and social media data for optimal local marketing performance
Feb 16, 2017 by Digital Marketing Depot
Understanding who your consumers are, how they discover your brand, when they visit, and what products interest them can inform smarter business decisions. This white paper highlights the importance of data from platforms like Google My Business and Facebook.
Recent Headlines From MarTech:
- YouTube’s unskippable 30-second video ads will be discontinued next year
- Broken link building made easy
- Wall Street Journal pulls content from Google’s “First Click Free” program
- Can we machine-learn Google’s machine-learning algorithm?
- Missed link-building opportunities: Reclaiming broken links
- Marketing around Gen Z & Millennial needs by Barnes & Noble College
- Traction Media’s Live Suite for live video stream delivery
- [Podcast] Marketing Land Live #45: Exploring haptic ads with Josh Stivers of Immersion
- Necessary shifts in marketers’ approaches to sales shoppers
- An introduction to Agile Marketing for improved workflow
Search News From Around The Web:
Link Building
- Are Inbound Links Still Important?
- How to Prioritize Your Link Building Efforts & Opportunities
Searching
- 45% Of Google’s Top Search Results Are Now HTTPS
SEO
- Three common SEO mistakes
- Google Carousel and the best SEO companies
- The ideal WordPress SEO permalink structure
SEM / Paid Search
- PPC baseline goals forecasting
Search Marketing
- Best free keyword research tools for SEO (2017)
- How Google is impacting search marketing for travel brands
- Video discussing Google Image Traffic, Mobile Friendliness Bug, Emojis & SEO