Below is a summary of recent happenings in the search industry, as reported by various sources.
Highlights from Search Engine Land:
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Attention search marketers: ALL keywords are branded keywords!
By Larry Kim, Jan 23, 2017
Larry Kim discusses the influence of brand affinity on both paid and organic search performance. He offers insights on leveraging this information to enhance SEO and PPC campaigns. -
SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
By Jeff Eckman & Paul Benson, Jan 23, 2017
Contributors Jeff Eckman and Paul Benson explain the concept of continuity and its application in search marketing, emphasizing holistic approaches to improve ROI. -
Google Dance returns to SMX West
By Elisabeth Osmeloski, Jan 23, 2017
Following a successful revival in 2016, Google is again inviting SMX attendees to its Silicon Valley campus for a networking event on March 22, 2017. -
Google mobile search adds book previews
By Barry Schwartz, Jan 23, 2017
Google Search now allows users to read book previews directly on their smartphones. - Ed Roberts activist Google Doodle honors leader of the disability rights movement
By Amy Gesenhues, Jan 23, 2017
Ed Roberts, a key figure in the disability rights movement and co-founder of the World Institute on Disability, is celebrated in a Google Doodle.
Recent Headlines from MarTech:
- Google AMP carousels are expanding!
- Five brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean.
- Are you producing too much content?
- Amplero utilizes machine learning to enhance influencer marketing.
- Brandwatch offers three-year searches with Unlimited Historical Data.
- How real-time customer interactions enhance audience profiling.
- Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017.
- Women’s March underscores the viral power of Facebook.
- Mobile devices surpass PC usage, surprisingly driving more conversions.
- Twitter mandates following @POTUS, @FLOTUS & @VP accounts.
Search News from Around the Web:
Local & Maps
- Google Maps introduces Explore recommendations to desktop search results.
Link Building
- Penguin 4 brings gentler updates, according to Stone Temple.
Searching
- Google Search revisits card/box layout design, noted by Search Engine Roundtable.
SEO
- Key content marketing trends for SEO in 2017.
- Data-backed SEO predictions for 2017.
- Assessing the value of Google App Indexing.
- Google’s mobile interstitial change impacts country and language selector pop-ups.
- Google Voice receives its first major update in years.
- A review of top Google winners and losers of 2016.
Search Marketing
- Exploring the intersection of SEM and CRO for user journey optimization.
