Below is a summary of recent developments in the search industry, as reported from various sources.
From Search Engine Land:
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Google adds menu tab to restaurants’ local panel
Jul 10, 2017 by Barry Schwartz
Google has introduced additional tab options in the local panel, now featuring a menu tab alongside overview and reviews. -
Bing adds ‘Popular Content’ search results snippet section
Jul 10, 2017 by Barry Schwartz
Bing’s new carousel snippet feature highlights the most popular content on a site. Is it overly extensive? -
5 common mistakes made by B2B paid search novices
Jul 10, 2017 by Pauline Jakober
Starting paid search in B2B marketing? Columnist Pauline Jakober offers tips for a successful launch. -
4 tips for becoming a content-producing machine and generating more organic traffic
Jul 10, 2017 by Jeremy Knauff
Creating a lot of quality content regularly is difficult for many marketers. Contributor Jeremy Knauff presents a system to help meet content creation goals. - Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol from potatoes
Jul 10, 2017 by Amy Gesenhues
Celebrating the birthday of Ekeblad, the first woman elected to the Royal Swedish Academy of Sciences, born in 1724.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- How much does SEO cost?
- Prime Day brings a price battle between Amazon Echo and Google Home
- Overcoming the summertime sales drought: Have you watered your leads?
- In the debate over net neutrality, make some noise
- The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
Search News From Around The Web:
Industry
- 9 Trusted SEO Blogs, Practical Ecommerce
Local & Maps
- Posts with Google – A Big Play For Branded Search Marketing, Ignite Visibility
- Waze now lets iOS users record their own custom voice navigation prompts, TechCrunch
Link Building
- 5 SEO Experts Share Their Link Earning Strategies For 2017, Search Engine People
Searching
- Everybody lies: how Google search reveals our darkest secrets, The Guardian
- Google Home Breaks Up Domestic Dispute By Calling the Police, Gizmodo
- Answer: An important plant that’s now extinct?, SearchReSearch
SEO
- Google Uses ccTLD & Google Search Console Setting For Geotargeting, Search Engine Roundtable
- Google’s Furious Weekend, accuranker.com
- Realigning Your SEO Strategy When Business Needs Change, Moz
- SEO Knowledge Interview Questions: Define Duplicate Content, polepositionmarketing.com
- What are breadcrumbs and why are they important for SEO?, Yoast
SEM / Paid Search
- How to Tweak Your PPC Strategy During the Holiday Season, quicksprout.com
Search Marketing
- How to Do Keyword Research with SEMrush Keyword Magic Tool, SEM Rush
- Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125, Stone Temple
