Below is a summary of the latest developments in search, as reported by Search Engine Land and various sources across the web.
Updates from Search Engine Land
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Google Maps Adds Parking Difficulty Indicator
Jan 26, 2017 by Barry Schwartz
The Google Maps app now helps users plan enough time for parking at their destination, not just the drive. -
Introduction to Pharma SEM
Jan 26, 2017 by Justin Freid
Justin Freid outlines how to launch PPC campaigns in the prescription drug sector, considering regulatory constraints. -
Relevance of Organic Keyword Rankings Today
Jan 26, 2017 by Julian Connors
Julian Connors discusses whether investing in SEO remains worthwhile given the evolution of search engine result pages. -
Valentine’s Day Marketing Insights
Jan 26, 2017 by Mona Elesseily
Mona Elesseily offers tips for effective Valentine’s Day advertising, drawing insights from Bing Ads and personal experiences. -
Google’s "Spinner" Easter Egg Feature
Jan 26, 2017 by Amy Gesenhues
Searching for “spinner” on Google introduces an interactive wheel with selectable numbers ranging from two to twenty. -
iProspect’s Mobile CPCs Prediction for 2017
Jan 26, 2017 by Ginny Marvin
iProspect anticipates a rise in mobile CPCs and a drop in CTRs in 2017 due to increased competition and impression volume. -
Celebration of Bessie Coleman’s 125th Birthday
Jan 26, 2017 by Amy Gesenhues
Google honors Bessie Coleman, the first African-American female pilot, known as "Queen Bessie" in her exhibition flying career. -
Measuring Social Media Effectiveness
Jan 25, 2017 by Digital Marketing Depot
The ongoing challenge of determining social media ROI continues, with guidance from Tracx on goal-oriented analysis. - Preview of the Updated SMX West Agenda
Jan 26, 2017 by Search Engine Land
The upcoming SMX West event brings a fresh agenda featuring sessions, keynotes, and insights tailored for diverse experience levels.
Latest Headlines from MarTech
- Facebook is modifying its News Feed algorithm to emphasize video completion rates.
- Twitter introduces a new discovery tool, Explore.
- Square launches a brand campaign featuring a story about a refugee entrepreneur.
- Various studies and updates focus on digital marketing strategies, including landing page effectiveness and marketing automation software.
Search News from Around the Web
Local & Maps
- An improvement suggestion box is now available for certain Google local listings.
- The latest update to Google Maps for iOS includes real-time ‘Popular Times’.
Link Building
- A detailed look at managing toxic links.
- Majestic Blog reports on the expansion of its Fresh Index.
Searching
- Google’s Word Lens expands to include Japanese translations.
SEO
- Discussion on the effectiveness of featured snippets and infrastructure update warnings on Google Search Console.
SEM / Paid Search
- Insights on integrating Google Search Console with PPC and organic search data.
- Information on combating click and bot fraud in PPC advertising.
