Below is a summary of what happened in the world of search today, based on reports from various sources.
From Search Engine Land:
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Link building tool roundup: Site crawlers
Oct 26, 2018 by Julie Joyce
Link building requires effort! Learn how to use site crawling tools to ensure success. -
Google Maps ‘Follow’ button gives businesses a new way to connect with users
Oct 26, 2018 by Amy Gesenhues
Businesses can now update users through the “For You” tab. - Survey: 88 percent seek driving directions after a local voice search
Oct 26, 2018 by Greg Sterling
Almost 90% of consumers use voice assistants, with 41% using them daily.
Recent Headlines From MarTech:
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Amazon advertisers are in the market for campaign automation tools
Oct 26, 2018 by Barry Levine
Most Amazon advertisers are using or plan to use ad campaign automation tools soon. -
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Oct 26, 2018 by Amy Gesenhues
The “Making Room for Amazon” report outlines marketers’ strategies for Amazon advertising. -
Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
Oct 25, 2018 by Barry Levine
This initiative aims to promote transparency in advertising outside major platforms like Google and Facebook. - Twitter beats expectations, reports profit for the fourth quarter in a row despite losing MAU
Oct 25, 2018 by Robin Kurzer
Twitter saw a modest rise in daily active users but a decrease compared to last year.
Search News From Around The Web:
- Bing is testing new featured snippets tabs.
- Google’s blog discusses how seemingly creepy images on Maps aren’t so creepy.
- Google redesigned the "Claim This Knowledge Panel" button.
- Search rankings in Google appear unstable due to more algorithm changes.
- Google’s blog posted about expressing gratitude for life-saving actions.
- A blog post from Google Partners discusses moving from integration to synchronization.
