Today in Search: Highlights and Insights
Below is a summary of today’s major happenings in the world of search, as covered by Search Engine Land and other sources across the web.
From Search Engine Land:
Dark search, dark social & everything in between
April 5, 2016 by Maggie Malek
Certain types of web traffic do not pass referral information to analytics programs, making it challenging to track these visits accurately. Contributor Maggie Malek summarizes a session from SMX West on how to manage this "dark" web traffic.
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
April 5, 2016 by Aleyda Solis
Columnist Aleyda Solis explains how a detailed examination of server logs can reveal SEO insights you might otherwise miss.
DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report
April 5, 2016 by Amy Gesenhues
The privacy-focused search engine announced via tweet that it would now show instant answers from Bleacher Report for MLB scores and schedules.
Google tests displaying review snippets in the local 3-pack
April 5, 2016 by Barry Schwartz
Google has been spotted testing the display of a single review in its local 3-pack listings.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Marketing Technologists: Eight Steps to Boost Your Info Security
- How to Find Relevant and Proof Terms for Your Content
- The 4 Cs: A Recipe for Precise Remarketing Campaigns
- Content Marketing’s Echo Chamber
- Merger of Experticity and ReadyPulse Combines Offline and Online Influencers
- Kik Opens Bot Shop to Encourage More Fun and Engaging Chat
- Are Longer Tweets Better Tweets? We Analyzed 4,700 Tweets to Find Out
- Data-Driven Storytelling: The Intersection of Numbers and Narrative
- How to Beat the Competition in Share of Voice & Share of Market
- Twitter Will Sell One-Third of Ads in NFL Thursday Game Streams
- Three Ways to Foster Brand Devotion in the Age of the Customer
- For Agencies, Losing is the Best Way to Win
- Native Ads to Make Up 63 Percent of Mobile Display Ad Spend by 2020, Study Finds
- MarTech Today: Instagram’s Algorithm, Personal Assistants & Marketing Automation
- Amazon Expands Pay with Amazon Through New Global Partner Program
- MarTech Landscape: What is a Demand-Side Platform (DSP)?
Search News From Around the Web:
Industry
- Dell Earns seoClarity’s Search Experience Award for Synergy
Local & Maps
- Android Auto Launches in 18 New Countries
- Google My Business Expands Latitude & Longitude Data Upload
- How Much Data Do Different Types of Imagery Need?
- Video Deep Dive: Google Local Maps Spam, Is it Worth it?
Link Building
- 31 Things We Learned When Majestic’s Dixon Jones Visited Koozai
- The 2016 State of Link Building Survey – Results & Analysis
Searching
- Answer: Body Modifications?
- Bing Testing Huge Oversized Text for First Result Title
- Google Search Now Provides Access to Basic Healthcare Information in India
SEO
- 5 Features of a Perfectly SEO-Optimized Homepage
- App Rankings & Competitor Keywords
- Google Says Don’t Worry If Toolbar PageRank Doesn’t Flow With HTTPS Migration
- Google Says Going HTTP/2 Doesn’t Have A Direct SEO Benefit
- hreflang: The Ultimate Guide
- Should You Publish a Post about RankBrain?
SEM / Paid Search
- 7 Ways You Can Ensure Organization In PPC
- Campaign Analytics Expires This October- Are You Ready?
- Stop Annoying People: How to Create Ads People Want to See
