Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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It’s here: Bing Ads Editor for Mac launches in beta
Jun 22, 2016 by Ginny MarvinAfter years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version. -
Google confirms ads coming to Local Pack
Jun 22, 2016 by Greg SterlingGoogle discussed the ad placement — potentially a major development for local marketers — at SMX Advanced. -
Back to basics: Why you need to stop stressing over backlinks
Jun 22, 2016 by Kyla BeckerFishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics. -
The Election: More searchers, more opportunities
Jun 22, 2016 by John CosleyColumnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. -
Google brings rich results filter to Search Analytics report within Search Console
Jun 22, 2016 by Barry SchwartzAfter seeing leaked screenshots of a rich results filter in the Google Search Console, it is now available for all to use. -
SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Jun 21, 2016 by Search Engine LandFeed your obsession for SEO and SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27–29 in New York City. The agenda is now available and is packed with 50+ sessions featuring proven tactics […] -
DeepCrawl web crawler is now integrated with content intelligence platform Conductor
Jun 21, 2016 by Barry LevineThe Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit. -
Do you need a marketing automation platform?
Jun 22, 2016 by Digital Marketing DepotIf you are looking to adopt a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide” is your source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page marketer’s guide includes: comprehensive self-assessment of your organization’s […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- PebblePost’s updated platform makes direct mail more like digital ads
- Top 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1
- Big changes to device bidding In AdWords: What could they mean for your accounts?
- Five insights your paid search team should be stealing from organic
- Google launches AdSense Labs for publishers to test new features
- Take this link and shove it
- The science of viral content: Why certain emotions ignite social engagement
- Why CPG brands (and their budgets) need to focus on e-retail search
- Instagram advertising: What’s working? Part 2
- Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format
- MarTech Today: Salesforce Pardot, Google Search Console’s mobile usability & more
- Report: Facebook signs major deals for its live streaming service
- Google Analytics adds hacked spam webmaster notifications alerts
Search News From Around The Web:
Industry
- Supreme Court Uses Google Tool for Web Link, Raising Citation Issues, Fortune
Link Building
- The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results, ViperChill
SEO
- DIY: Duplicate content check, Yoast
- Google Says Structured Markup Not Used For Featured Snippets, Search Engine Roundtable
- Second Page Poaching and Technical SEO at Scale, thenextcorner.net
SEM / Paid Search
- Fixed fee PPC vs percentage of spend – which is best?, vertical-leap.uk
- Treat Bing Like A Special And Unique Snowflake, PPC Hero
