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Below is a summary of today’s search-related events, as reported on Search Engine Land and other sources across the web.
From Search Engine Land:
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Google is testing ads in local business knowledge panels
Aug 28, 2017 by Ginny Marvin
The new test is part of a broader focus on monetizing the increasing volume of local searches. -
Google Maps local listings can now have videos uploaded
Aug 28, 2017 by Barry Schwartz
Google Local Guides and others can now add videos to local results if they are using an Android device. -
Live Chat Best Practices for Conversion Rate Optimization
Aug 28, 2017 by Digital Marketing Depot
Up to three-quarters of website visitors abandon their shopping carts, and nearly half leave your site immediately. Wouldn’t it be helpful to understand visitor behavior — potentially increasing conversion rates? -
Google dislikes intrusive pop-up ads: Here’s why you need to review your website’s ads
Aug 28, 2017 by Sherry Bonelli
In the coming year, Google plans to introduce a Chrome browser with features that block intrusive ads. Columnist Sherry Bonelli explains the implications and offers advice for preparation. -
6 web properties to protect your branded search results (with real examples)
Aug 28, 2017 by Brian Patterson
Discover strategies for controlling the search engine results pages (SERPs) for your brand name beyond just your website. Columnist Brian Patterson provides actionable advice. - Take the Search Engine Land AMP (Accelerated Mobile Pages) survey
Aug 28, 2017 by Michelle Robbins
Participate in our survey to share insights on how you or your clients are adopting Google’s mobile framework.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Get into the email automation game
- Navigating the crowded landscape of marketing technology solutions
- The secret to determining an effective marketing budget
- Facebook bans Pages sharing fake news from buying ads
- The era of analytics democratization
- Is Google planning to acquire Marketo?
- ‘Larger than usual’ ad fraud on exchanges leads Google to offer advertiser refunds
Search News From Around The Web:
Link Building
- Answers to common questions about Broken Link Building
- Google Search Console displaying Bing results as links
- Google’s treatment of links to
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Searching
- Encouragement to be adventurous in reading
- Google’s role in Japan’s internet disruption
- Testing of new expandable sitelinks on mobile by Google
- Building conversational apps using Cloud Machine Learning APIs, Part 3
SEO
- Google’s guidance on microsites versus a single large site
- Handling content and SEO for small businesses
- Personalized duplicate content’s impact on SEO
- The importance of HTTPS for SEO
- Analysis of the August 19, 2017 Google Algorithm Update
SEM / Paid Search
- Staying updated with the PPC industry
- A quick guide on writing effective expanded text ads
Search Marketing
- Sustainable growth tips for SMB digital marketing
- How micromoment content can boost marketing success
This summary provides an overview of recent trends and discussions in the search marketing industry.
